ActiveCampaign alternatives
11 Email Marketing tools worth considering instead of ActiveCampaign — each compared to ActiveCampaign on the facts that differ, every one sourced and continuously re-verified.
1 Klaviyo
Email and SMS marketing built for ecommerce — deep store integration, behavioral segmentation, and revenue-attributed automations.
- Free Plan: Free up to 250 profiles / 500 email sends per month (ActiveCampaign: No)
- Built-in CRM: B2C 'CRM' = unified customer profiles/data platform, not a sales pipeline with deals/stages/tasks (ActiveCampaign: Yes)
- Starting Monthly Price (USD): $30 (ActiveCampaign: $15)
2 Brevo
Marketing and CRM platform (formerly Sendinblue) spanning email, SMS, automation, and transactional sending — priced by emails sent.
- Free Plan: Up to 300 emails/day (ActiveCampaign: No)
- Starting Monthly Price (USD): $9 (ActiveCampaign: $15)
- Pricing Basis: emails sent (ActiveCampaign: contacts)
3 MailerLite
Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.
- Free Plan: Up to 250 subscribers / 2,500 emails/mo (ActiveCampaign: No)
- Built-in CRM: No (ActiveCampaign: Yes)
- SMS Marketing: SMS only via sister product MailerSend (ActiveCampaign: Yes)
4 beehiiv
Modern newsletter platform with built-in growth tools, a referral program, paid subscriptions, and an ad network.
- Free Plan: Launch plan: free up to 2,500 subscribers, unlimited sends (ActiveCampaign: No)
- Built-in CRM: Newsletter platform with subscriber lists; no sales-pipeline CRM (ActiveCampaign: Yes)
- SMS Marketing: No native SMS channel (email-focused) (ActiveCampaign: Yes)
5 GetResponse
Email marketing and automation with landing pages, webinars, and AI tools for small and mid-sized businesses.
- Free Plan: Up to 500 contacts, 2,500 newsletters/mo (ActiveCampaign: No)
- Built-in CRM: No (ActiveCampaign: Yes)
- Starting Monthly Price (USD): $19 (ActiveCampaign: $15)
6 Kit
Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.
- Free Plan: Free "Newsletter" plan, up to 1,000 subscribers (ActiveCampaign: No)
- Drag-and-Drop Builder: Creator-first text editor, not a block drag-and-drop builder (ActiveCampaign: Yes)
- Built-in CRM: No built-in sales CRM / deal pipeline (ActiveCampaign: Yes)
7 Mailchimp
All-in-one email marketing and automation platform for small businesses, with forms, landing pages, and ecommerce integrations.
- Free Plan: Free plan up to 250 contacts (500 sends/mo) (ActiveCampaign: No)
- Built-in CRM: Markets a 'Marketing CRM' (profiles/tags/audience insights), not a sales pipeline (ActiveCampaign: Yes)
- Starting Monthly Price (USD): $13 (ActiveCampaign: $15)
8 AWeber
Long-running email marketing for small businesses and creators — autoresponders, drag-and-drop builder, templates, forms, and landing pages.
- Built-in CRM: No (ActiveCampaign: Yes)
- SMS Marketing: No (ActiveCampaign: Yes)
- Transactional Email: No (ActiveCampaign: Yes)
9 Campaign Monitor
Design-focused email marketing with polished templates, a simple drag-and-drop builder, automation, and segmentation.
- Built-in CRM: No (ActiveCampaign: Yes)
- Starting Monthly Price (USD): $11 (ActiveCampaign: $15)
10 Moosend
Budget-friendly email marketing and automation — drag-and-drop editor, workflows, landing pages, and forms.
- Built-in CRM: No (ActiveCampaign: Yes)
- SMS Marketing: No (ActiveCampaign: Yes)
- Starting Monthly Price (USD): $9 (ActiveCampaign: $15)
11 Constant Contact
Established email marketing for small businesses and nonprofits — large template library, automations, and hands-on support.
- Built-in CRM: Sales CRM is a separate product (Lead Gen & CRM, ex-SharpSpring), not the core email plans (ActiveCampaign: Yes)
- Transactional Email: No (ActiveCampaign: Yes)
How this list is built. Every alternative is another Email Marketing vendor DecisionWire tracks, ranked by data completeness and our editor's picks, with differences drawn only from verified, first-party facts. Affiliate disclosure: we may earn a commission when you sign up through outbound links here, at no extra cost to you — commissions never influence our data or rankings. Full disclosure.