ActiveCampaign vs. MailerLite
ActiveCampaign and MailerLite compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
ActiveCampaign
Marketing automation and email with deep branching workflows, advanced segmentation, and a built-in CRM.
MailerLite
Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.
Company facts
Pricing
Campaigns & content
Automation & audience
Channels & deliverability
Platform & integrations
The verdict
ActiveCampaign ActiveCampaign bundles a built-in CRM, SMS marketing, and transactional email that MailerLite lacks natively (MailerLite routes SMS and transactional to its sister product MailerSend). It also lists 1,000+ native integrations. Pick it when you want sales and multichannel messaging in one tool, accepting no free plan and a $15 start versus MailerLite's $12.
Full profile MailerLite MailerLite offers a free plan for up to 250 subscribers and a lower $12 starting price, against ActiveCampaign's no free tier and $15 start. A/B testing is included on every plan, even free. It matches ActiveCampaign on the drag-and-drop builder, automation, and segmentation, so it's the pick for tight budgets that don't need built-in CRM, SMS, or transactional email.
Full profileSources · 19 verified references
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