MailerLite
Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.
Overview
MailerLite is an email marketing platform positioned around simplicity and low cost. A drag-and-drop builder, prebuilt templates, and an AI writing assistant cover the core campaign work, and a generous free plan supports up to 250 subscribers and 2,500 emails per month before any payment is required.
The feature set extends past one-off sends. Visual automation workflows offer multi-trigger and branching logic, advanced segmentation targets audiences, and signup forms, pop-ups, and landing pages handle list growth. Ecommerce sync with Shopify and WooCommerce adds product blocks and abandoned-cart flows, and a public REST API plus native integrations support custom setups.
Paid plans start at $12 per month for 500 subscribers, billed on a contact basis. A/B testing is unusual here in that it is included on every plan, including the free tier.
Best for
- Small teams and solo senders starting on a budget — the free plan covers up to 250 subscribers and 2,500 emails per month, with paid plans beginning at $12/month.
- Marketers who want to build and send quickly using a drag-and-drop editor, prebuilt templates, and an AI writing and subject-line assistant.
- Senders who want to test before committing — A/B testing is included on all plans, even the free one.
- Teams running lifecycle campaigns — visual automation with multi-trigger branching, advanced segmentation, and signup forms and pop-ups for list growth.
- Online stores wanting email tied to their catalog — Shopify and WooCommerce sync, product blocks, and abandoned-cart flows are built in.
Less ideal for
- Teams that need a built-in CRM — MailerLite does not include one, so contact and deal management would have to live elsewhere.
- Buyers who want SMS marketing in the same tool — it is not offered natively and is available only through sister product MailerSend.
- Teams needing transactional email alongside marketing campaigns — transactional sending is handled by the separate MailerSend product, not MailerLite itself.
Pricing
Campaigns & content
Automation & audience
Channels & deliverability
Platform & integrations
Compare MailerLite
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