Klaviyo
Email and SMS marketing built for ecommerce — deep store integration, behavioral segmentation, and revenue-attributed automations.
Overview
Klaviyo is an email and SMS marketing platform built around ecommerce. It connects natively to stores like Shopify, WooCommerce, and BigCommerce, and uses that data to drive abandoned-cart flows and revenue-attributed automations. SMS campaigns and automations run natively alongside email rather than through a bolted-on add-on.
The core of the product is data-driven targeting: behavioral segmentation across hundreds of data points, a visual flow builder with triggers and branching, and generative AI for subject lines, copy, and segments. Campaign tooling includes a drag-and-drop editor, 160+ templates, A/B testing, hosted landing pages, and signup forms. A public REST API with official SDKs and 350+ native integrations support custom setups.
Pricing is contact-based, starting around $30/month on the email plan's entry tier, with a free plan capped at 250 profiles and 500 email sends per month.
Best for
- Online stores on Shopify, WooCommerce, or BigCommerce that want native store integration with abandoned-cart flows and revenue attribution.
- Ecommerce teams wanting email and SMS managed natively in one platform rather than across separate tools.
- Marketers who rely on detailed behavioral segmentation across many data points to target campaigns and flows.
- Teams that want AI assistance for subject lines, copy, and segment building, plus A/B testing on campaigns and flows.
- Developers needing API-driven setups, with a public REST API, official SDKs, and 350+ native integrations.
Less ideal for
- Sales teams needing a deal-and-pipeline CRM — Klaviyo's customer profiles are a marketing data platform, not a sales pipeline with deals, stages, and tasks.
- Small senders hoping to operate free long-term — the free plan caps at 250 profiles and 500 email sends per month.
- Buyers with large contact lists who want predictable flat pricing, since cost scales with active profiles.
Pricing
Campaigns & content
Automation & audience
Channels & deliverability
Platform & integrations
Compare Klaviyo
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