ActiveCampaign
Marketing automation and email with deep branching workflows, advanced segmentation, and a built-in CRM.
Overview
ActiveCampaign pairs email marketing with deep automation workflows, advanced segmentation, and a built-in CRM. It covers the standard campaign toolkit — a drag-and-drop builder, prebuilt templates, A/B testing, signup forms, and landing pages — alongside AI content assistance branded Active Intelligence.
The platform reaches beyond email into SMS marketing and transactional email, and connects to commerce through native Shopify, WooCommerce, and Wix integrations plus a 1,000+ app marketplace and a public REST API. Pricing is contact-based, starting at $15/month for the Starter plan at 1,000 contacts (billed annually); there is no free plan, only a trial.
Best for
- Teams that want email and a CRM in one tool rather than syncing two systems — ActiveCampaign is one of only two vendors here with a built-in CRM.
- Marketers who lean on automation, with branching workflows and advanced segmentation as core capabilities.
- Ecommerce sellers on Shopify, WooCommerce, or Wix who want native store integration plus SMS and transactional email from one platform.
- Teams that need to wire email into a wider stack, via 1,000+ native integrations and a public REST API.
Less ideal for
- Anyone who needs a free tier — ActiveCampaign offers only a trial, with paid plans starting at $15/month.
- Buyers with large contact lists on a tight budget, since pricing is contact-based and scales with list size.
Pricing
Campaigns & content
Automation & audience
Channels & deliverability
Platform & integrations
Compare ActiveCampaign
Alternatives to ActiveCampaign
AWeber Long-running email marketing for small businesses and creators — autoresponders, drag-and-drop builder, templates, forms, and landing pages.
View profile beehiiv Modern newsletter platform with built-in growth tools, a referral program, paid subscriptions, and an ad network.
View profile Brevo Marketing and CRM platform (formerly Sendinblue) spanning email, SMS, automation, and transactional sending — priced by emails sent.
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