ActiveCampaign vs. Klaviyo

Last verified 28 days ago · 21 sources · Updated automatically

ActiveCampaign and Klaviyo compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

ActiveCampaign

Marketing automation and email with deep branching workflows, advanced segmentation, and a built-in CRM.

HQ Chicago, IL

Visit ActiveCampaign Full profile

Klaviyo

Email and SMS marketing built for ecommerce — deep store integration, behavioral segmentation, and revenue-attributed automations.

HQ Boston, MA

Visit Klaviyo Full profile

Attribute

ActiveCampaign

Klaviyo

Company facts

Headquarters

Chicago, IL

Boston, MA

Employees

800 800+ global team members (vendor-stated)

2k 2,000+ employees (company-stated)

Pricing

Free Plan

Free up to 250 profiles / 500 email sends per month

Free Plan Contacts

—

250 250 profiles; 500 email sends/mo on free plan

Starting Monthly Price (USD)

$15 Starter plan, 1,000 contacts (billed annually)

$30 From ~$30/mo (email plan, entry profile tier)

Pricing Basis

contacts

contacts Priced by active profiles (with monthly send allowance per tier)

Campaigns & content

Drag-and-Drop Builder

Yes

Drag-and-drop email editor

Prebuilt Templates

Yes

160+ customizable email templates

A/B Testing

Yes

A/B testing for campaigns and flows; Smart Send Time

Landing Pages

Yes

Built-in hosted landing-page builder (Klaviyo or custom domain)

AI Content Assistance

Active Intelligence

Generative AI: subject lines, copy, Flows AI, Segment AI

Automation & audience

Automation Workflows

Yes

Visual flow builder with triggers, branching, conditions

Advanced Segmentation

Yes

Behavior/data-driven segments across hundreds of data points

Signup Forms & Popups

Yes

Pop-ups, fly-outs, embedded and multi-step forms

Built-in CRM

Yes

B2C 'CRM' = unified customer profiles/data platform, not a sales pipeline with deals/stages/tasks

Channels & deliverability

SMS Marketing

Yes

Native SMS campaigns and automations (metered via mobile credits)

Transactional Email

Yes

Transactional email via API-triggered transactional flows

Ecommerce Integration

Native Shopify, WooCommerce, Wix

Native Shopify/WooCommerce/BigCommerce; abandoned-cart flows, revenue attribution

Platform & integrations

Native Integrations

1,000+ apps

350+ pre-built native integrations

Public API

REST API (v3)

Public REST API with versioned endpoints and official SDKs

The verdict

ActiveCampaign

Best for a built-in sales CRM and cheaper entry

ActiveCampaign pairs email with a built-in CRM (sales pipeline with deals and stages), which Klaviyo lacks. It also starts lower at $15/mo vs Klaviyo's $30, and lists 1,000+ native integrations against Klaviyo's 350+. The tradeoff: no free plan, where Klaviyo offers one.

Full profile

Klaviyo

Best for a free start and ecommerce revenue tracking

Klaviyo offers a free plan (250 profiles, 500 sends/mo) where ActiveCampaign has none, so you can start at no cost. Its ecommerce integration adds abandoned-cart flows and revenue attribution. But it has no built-in sales CRM and starts higher at $30/mo vs ActiveCampaign's $15.

Full profile

Sources · 21 verified references

activecampaign.com klaviyo.com help.klaviyo.com developers.klaviyo.com developers.activecampaign.com

Affiliate disclosure. DecisionWire may earn a commission when you sign up through links on this page. Commissions never influence our data, scores, or rankings.