ActiveCampaign vs. Moosend

Last verified 28 days ago · 16 sources · Updated automatically

ActiveCampaign and Moosend compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

ActiveCampaign

Marketing automation and email with deep branching workflows, advanced segmentation, and a built-in CRM.

HQ Chicago, IL

Visit ActiveCampaign Full profile

Moosend

Budget-friendly email marketing and automation — drag-and-drop editor, workflows, landing pages, and forms.

Visit Moosend Full profile

Attribute

ActiveCampaign

Moosend

Company facts

Headquarters

Chicago, IL

—

Employees

800 800+ global team members (vendor-stated)

—

Pricing

Free Plan

30-day free trial only (no permanent free plan)

Starting Monthly Price (USD)

$15 Starter plan, 1,000 contacts (billed annually)

$9 Pro plan, entry tier (up to 500 contacts), monthly billing

Pricing Basis

contacts

contacts Priced by number of contacts; email credits available for occasional senders

Campaigns & content

Drag-and-Drop Builder

Yes

Prebuilt Templates

Yes

A/B Testing

Yes

Landing Pages

Yes

AI Content Assistance

Active Intelligence

Moosend AI / AI Writer generative content

Automation & audience

Automation Workflows

Yes

Advanced Segmentation

Yes

Signup Forms & Popups

Yes

Built-in CRM

Yes

Channels & deliverability

SMS Marketing

Yes

Transactional Email

Yes

Transactional API and SMTP relay

Ecommerce Integration

Native Shopify, WooCommerce, Wix

Product blocks, abandoned-cart flows, product recommendations, revenue tracking

Platform & integrations

Native Integrations

1,000+ apps

80+ native integrations

Public API

REST API (v3)

Public REST API plus separate Transactional API

The verdict

ActiveCampaign

Best for an all-in-one stack with CRM and SMS

ActiveCampaign carries a built-in CRM and SMS marketing, both of which Moosend lacks, plus 1,000+ native integrations versus Moosend's 80+. That breadth suits teams wanting sales, email, and SMS in one tool. The trade-off is a higher entry: $15/mo for 1,000 contacts against Moosend's $9.

Full profile

Moosend

Best for low-cost, focused email marketing

Moosend starts at $9/mo (up to 500 contacts) versus ActiveCampaign's $15, and monthly billing is available. It matches ActiveCampaign on the email core: drag-and-drop builder, A/B testing, automation, segmentation, landing pages, and AI content. It omits a built-in CRM and SMS, so it fits email-only senders rather than a combined sales stack.

Full profile

Sources · 16 verified references

activecampaign.com moosend.com developers.activecampaign.com

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