Kit
Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.
Overview
Kit (formerly ConvertKit) is a creator-focused email marketing platform built around tag-based subscribers, visual automation workflows, signup forms, and hosted landing pages. Rather than a block-based drag-and-drop builder, it uses a creator-first text editor for composing emails, paired with 40+ prebuilt templates.
Pricing is based on subscriber count. There is a free Newsletter plan for up to 1,000 subscribers, and the paid Creator plan starts at $33/month at 1,000 subscribers. Every plan includes unlimited landing pages. The platform adds AI writing assistance, A/B testing on subject lines and content, advanced tag-based segmentation, a public REST API, and native integrations through the Kit App Store across 17 categories.
Kit also supports selling digital products natively and integrates with Shopify, but it is scoped to email and audience tools rather than a broader marketing suite — it has no built-in CRM, no native SMS channel, and no transactional email product.
Best for
- Creators and solo publishers who prize a fast, text-first writing flow over a visual block builder.
- People starting a newsletter on no budget who can grow to 1,000 subscribers free before paying.
- Audiences that need behavior-driven nurturing via visual automations and tag-based segmentation.
- Creators who capture and convert audiences with signup forms and unlimited landing pages on every plan.
- Sellers of digital products who want native commerce plus Shopify and App Store integrations.
Less ideal for
- Teams that want a visual drag-and-drop block email builder; Kit is deliberately a text-first editor.
- Sales-led teams needing a built-in CRM with deal pipelines, which Kit does not offer.
- Marketers wanting a native SMS channel; SMS is only available through a third-party integration.
- Developers who need transactional email; Kit has no transactional API or SMTP product.
Pricing
Campaigns & content
Automation & audience
Channels & deliverability
Platform & integrations
Compare Kit
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