Brevo
Marketing and CRM platform (formerly Sendinblue) spanning email, SMS, automation, and transactional sending — priced by emails sent.
Overview
Brevo (formerly Sendinblue) is a marketing and CRM platform that spans email, SMS, marketing automation, and transactional sending. It is priced by emails sent rather than by contact count, which separates billing from list size. Paid plans start at $9/month for the Starter plan (5,000 emails/month), and a free plan covers up to 300 emails/day on as many as 500 contacts.
Beyond email, Brevo bundles a built-in CRM, native SMS marketing (with SMS credits billed separately), and transactional email via API and SMTP. Campaign building runs on a drag-and-drop editor with prebuilt templates, AI content assistance, advanced segmentation, signup forms, and ecommerce integration for Shopify and WooCommerce including abandoned-cart flows. A public REST API and 150+ marketplace integrations round out the platform.
Some capabilities are gated to higher tiers: automation workflows, A/B testing, and landing pages all require the Standard plan or above, and popup signup forms are limited to higher tiers.
Best for
- Senders whose contact lists are large relative to send volume, since pricing is based on emails sent rather than contacts stored.
- Teams that want email, SMS, and transactional sending in one platform, with transactional delivery available via both API and SMTP.
- Businesses that want a built-in CRM alongside their email marketing rather than a separate contact-management tool.
- Ecommerce stores on Shopify or WooCommerce that need abandoned-cart and other commerce-triggered campaigns.
- Small teams testing the waters for free, with up to 300 emails/day across 500 contacts before paying $9/month.
Less ideal for
- Buyers who need automation workflows or A/B testing on an entry-level budget, since both require the Standard plan or above.
- Teams relying on landing pages, which start only on the Standard plan and at just one page.
- Senders watching daily volume on the free tier, which caps at 300 emails/day.
- Buyers expecting popup forms at the lowest tiers, since the free and entry plans offer inline forms while popups are reserved for higher tiers.
- Teams that want SMS included in the plan price, since SMS credits are billed separately from the email-based pricing.
Pricing
Campaigns & content
Automation & audience
Channels & deliverability
Platform & integrations
Compare Brevo
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