⌘K
Methodology
Email Marketing · Comparison

ActiveCampaign vs. Kit

Last verified 28 days ago · 23 sources · Updated automatically

ActiveCampaign and Kit compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

ActiveCampaign logo

ActiveCampaign

Marketing automation and email with deep branching workflows, advanced segmentation, and a built-in CRM.

HQ Chicago, IL
Visit ActiveCampaign Full profile
Kit logo

Kit

Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.

HQ Boise, Idaho
Visit Kit Full profile
Attribute
ActiveCampaign logo ActiveCampaign
Kit logo Kit

Company facts

Headquarters
Chicago, IL
Boise, Idaho Remote-first; legal/historical HQ (not stated on current site)
Employees
800 800+ global team members (vendor-stated)
112 112 team members (remote, across 90 cities)

Pricing

Free Plan
No
Free "Newsletter" plan, up to 1,000 subscribers
Free Plan Contacts
—
1k 1,000 subscribers on the free Newsletter plan
Starting Monthly Price (USD)
$15 Starter plan, 1,000 contacts (billed annually)
$33 Creator plan at 1,000 subscribers (monthly billing)
Pricing Basis
contacts
contacts Priced by number of email subscribers

Campaigns & content

Drag-and-Drop Builder
Yes
Creator-first text editor, not a block drag-and-drop builder
Prebuilt Templates
Yes
40+ creator-built email templates
A/B Testing
Yes
Subject line and content A/B testing
Landing Pages
Yes
Unlimited hosted landing pages on every plan
AI Content Assistance
Active Intelligence
Kit + AI writing assistance (incl. Lex integration, Kit MCP)

Automation & audience

Automation Workflows
Yes
Visual workflow builder with triggers, conditions, and branching
Advanced Segmentation
Yes
Tag-based segmentation with rule filtering on interests/behavior
Signup Forms & Popups
Yes
Inline, popup, and slide-in signup forms
Built-in CRM
Yes
No built-in sales CRM / deal pipeline

Channels & deliverability

SMS Marketing
Yes
No native SMS channel; SMS via third-party SlickText integration
Transactional Email
Yes
No transactional email API/SMTP product
Ecommerce Integration
Native Shopify, WooCommerce, Wix
Sell digital products natively; Shopify integration in App Store

Platform & integrations

Native Integrations
1,000+ apps
Kit App Store with native integrations across 17 categories
Public API
REST API (v3)
Public REST API (subscribers, broadcasts, sequences, forms, tags)

The verdict

ActiveCampaign logo ActiveCampaign
Best for an all-in-one multi-channel marketing suite

ActiveCampaign covers more channels than Kit: it adds a built-in CRM, SMS, and transactional email, all of which Kit lacks. It also ships a drag-and-drop builder and 1,000+ native integrations, and its paid plan starts lower at $15/mo versus Kit's $33. The trade-off is no free plan.

Full profile
Kit logo Kit
Best for creators starting free on a simple model

Kit offers a free Newsletter plan up to 1,000 subscribers, where ActiveCampaign has none. Its creator-first text editor favors simplicity over ActiveCampaign's drag-and-drop builder. Gaps to weigh: no built-in CRM, SMS, or transactional email, and paid plans start higher at $33/mo versus $15.

Full profile

Sources · 23 verified references

activecampaign.com craft.co kit.com developers.activecampaign.com developers.kit.com

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