ActiveCampaign vs. GetResponse

Last verified 28 days ago · 23 sources · Updated automatically

ActiveCampaign and GetResponse compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

ActiveCampaign

Marketing automation and email with deep branching workflows, advanced segmentation, and a built-in CRM.

HQ Chicago, IL

Visit ActiveCampaign Full profile

GetResponse

Email marketing and automation with landing pages, webinars, and AI tools for small and mid-sized businesses.

HQ Gdańsk, Poland

Visit GetResponse Full profile

Attribute

ActiveCampaign

GetResponse

Company facts

Headquarters

Chicago, IL

Gdańsk, Poland

Employees

800 800+ global team members (vendor-stated)

300 300+ employees (stated floor)

Pricing

Free Plan

Up to 500 contacts, 2,500 newsletters/mo

Free Plan Contacts

—

500

Starting Monthly Price (USD)

$15 Starter plan, 1,000 contacts (billed annually)

$19 Starter plan, 1,000 contacts

Pricing Basis

contacts

Campaigns & content

Drag-and-Drop Builder

Yes

Prebuilt Templates

Yes

200+ templates

A/B Testing

Yes

Landing Pages

Yes

1 landing page on free plan

AI Content Assistance

Active Intelligence

Yes

Automation & audience

Automation Workflows

Yes

Advanced Segmentation

Yes

Signup Forms & Popups

Yes

Built-in CRM

Yes

Channels & deliverability

SMS Marketing

Yes

MAX plans

Transactional Email

Yes

API/SMTP, MAX add-on

Ecommerce Integration

Native Shopify, WooCommerce, Wix

Yes

Platform & integrations

Native Integrations

1,000+ apps

170+ integrations

Public API

REST API (v3)

Yes

The verdict

ActiveCampaign

Best for CRM-backed automation and broad integrations

ActiveCampaign starts at $15/mo versus GetResponse's $19 and adds a built-in CRM, which GetResponse lacks. It also lists 1,000+ native integrations against GetResponse's 170+, so it fits teams that want sales-and-marketing data in one tool and many app connections. Trade-off: no free plan.

Full profile

GetResponse

Best for starting free with no upfront cost

GetResponse offers a free plan for up to 500 contacts (2,500 newsletters/mo), while ActiveCampaign has none, making it the lower-commitment start. It ships 200+ prebuilt templates. The gaps: no built-in CRM, paid plans open at $19/mo versus $15, and 170+ integrations against ActiveCampaign's 1,000+.

Full profile

Sources · 23 verified references

activecampaign.com getresponse.com developers.activecampaign.com

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