ActiveCampaign vs. Constant Contact

Last verified 28 days ago · 13 sources · Updated automatically

ActiveCampaign and Constant Contact compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

ActiveCampaign

Marketing automation and email with deep branching workflows, advanced segmentation, and a built-in CRM.

HQ Chicago, IL

Visit ActiveCampaign Full profile

Constant Contact

Established email marketing for small businesses and nonprofits — large template library, automations, and hands-on support.

Visit Constant Contact Full profile

Attribute

ActiveCampaign

Constant Contact

Company facts

Headquarters

Chicago, IL

—

Employees

800 800+ global team members (vendor-stated)

—

Pricing

Free Plan

Starting Monthly Price (USD)

$15 Starter plan, 1,000 contacts (billed annually)

—

Pricing Basis

contacts

Campaigns & content

Drag-and-Drop Builder

Yes

Prebuilt Templates

Yes

Hundreds of email templates

A/B Testing

Yes

Subject-line A/B testing

Landing Pages

Yes

—

AI Content Assistance

Active Intelligence

AI copy generator / AI campaign builder

Automation & audience

Automation Workflows

Yes

Automations gated/scaled by plan (e.g. 1 template on Lite)

Advanced Segmentation

Yes

Contact/engagement segmentation; custom segments gated by plan

Signup Forms & Popups

Yes

Web signup forms and pop-ups

Built-in CRM

Yes

Sales CRM is a separate product (Lead Gen & CRM, ex-SharpSpring), not the core email plans

Channels & deliverability

SMS Marketing

Yes

Premium includes 500 messages; Lite/Standard add-on from $10/mo

Transactional Email

Yes

Ecommerce Integration

Native Shopify, WooCommerce, Wix

Ecommerce automations, product blocks, store selling

Platform & integrations

Native Integrations

1,000+ apps

Integrations marketplace (Google, Microsoft, Facebook, Shopify, etc.)

Public API

REST API (v3)

Public v3 REST API

The verdict

ActiveCampaign

Best for automation, built-in CRM, and transactional email

The deeper toolkit here. It bundles a built-in CRM, transactional email, and landing pages that Constant Contact's core plans lack, plus ungated automation and segmentation (Constant Contact gates both by plan). Native integrations span 1,000+ apps. Starts at $15/mo per contacts, with no free tier.

Full profile

Constant Contact

Best for template-led email without CRM or transactional needs

A simpler email-first pick. It offers hundreds of prebuilt templates, drag-and-drop building, AI copy generation, and an integrations marketplace. But it has no built-in CRM (that's a separate product), no transactional email, and gates automation and custom segments by plan. Like ActiveCampaign, no free tier.

Full profile

Sources · 13 verified references

activecampaign.com constantcontact.com developers.activecampaign.com developer.constantcontact.com

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