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Methodology
Email Marketing · Comparison

ActiveCampaign vs. Campaign Monitor

Last verified 28 days ago · 25 sources · Updated automatically

ActiveCampaign and Campaign Monitor compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

ActiveCampaign logo

ActiveCampaign

Marketing automation and email with deep branching workflows, advanced segmentation, and a built-in CRM.

HQ Chicago, IL
Visit ActiveCampaign Full profile
Campaign Monitor logo

Campaign Monitor

Design-focused email marketing with polished templates, a simple drag-and-drop builder, automation, and segmentation.

HQ Nashville, TN
Visit Campaign Monitor Full profile
Attribute
ActiveCampaign logo ActiveCampaign
Campaign Monitor logo Campaign Monitor

Company facts

Headquarters
Chicago, IL
Nashville, TN HQ of parent Marigold
Employees
800 800+ global team members (vendor-stated)
1k Parent Marigold (small-business brands) after Nov-2025 Zeta divestiture; lower bound, uncertain

Pricing

Free Plan
No
No
Starting Monthly Price (USD)
$15 Starter plan, 1,000 contacts (billed annually)
$11 Lite plan, 500 contacts
Pricing Basis
contacts
contacts

Campaigns & content

Drag-and-Drop Builder
Yes
Yes
Prebuilt Templates
Yes
Yes
A/B Testing
Yes
Yes
Landing Pages
Yes
Yes
AI Content Assistance
Active Intelligence
Yes

Automation & audience

Automation Workflows
Yes
Yes
Advanced Segmentation
Yes
Yes
Signup Forms & Popups
Yes
Yes
Built-in CRM
Yes
No

Channels & deliverability

SMS Marketing
Yes
US, Canada, Australia, UK; contracted customers
Transactional Email
Yes
Yes
Ecommerce Integration
Native Shopify, WooCommerce, Wix
Native Shopify integration

Platform & integrations

Native Integrations
1,000+ apps
Yes
Public API
REST API (v3)
REST API v3.3

The verdict

ActiveCampaign logo ActiveCampaign
Best for built-in CRM and broad ecommerce

ActiveCampaign adds a built-in CRM, which Campaign Monitor lacks, so sales and email live in one tool. Its ecommerce reach is wider, with native Shopify, WooCommerce, and Wix versus Campaign Monitor's Shopify-only integration, and it lists 1,000+ native app integrations. Entry pricing is higher at $15/mo for 1,000 contacts.

Full profile
Campaign Monitor logo Campaign Monitor
Best for a lower entry price on core email

Campaign Monitor starts at $11/mo, below ActiveCampaign's $15, for teams that want core email sending without the extras. Both cover drag-and-drop building, A/B testing, automation, and segmentation. The trade-off: no built-in CRM, Shopify-only ecommerce, and SMS limited to contracted customers in select countries.

Full profile

Sources · 25 verified references

activecampaign.com meetmarigold.com linkedin.com campaignmonitor.com help.campaignmonitor.com developers.activecampaign.com

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