Email Marketing · Comparison

ActiveCampaign vs. Brevo

Last verified 28 days ago · 19 sources · Updated automatically

ActiveCampaign and Brevo compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

ActiveCampaign logo

ActiveCampaign

Marketing automation and email with deep branching workflows, advanced segmentation, and a built-in CRM.

HQ Chicago, IL
Brevo logo

Brevo

Marketing and CRM platform (formerly Sendinblue) spanning email, SMS, automation, and transactional sending — priced by emails sent.

HQ Paris, France

Company facts

Headquarters
Chicago, IL
Paris, France
Employees
800 800+ global team members (vendor-stated)
1k 1000+ worldwide

Pricing

Free Plan
No
Up to 300 emails/day
Free Plan Contacts
500
Starting Monthly Price (USD)
$15 Starter plan, 1,000 contacts (billed annually)
$9 Starter plan, 5,000 emails/mo
Pricing Basis
contacts
emails sent

Campaigns & content

Drag-and-Drop Builder
Yes
Yes
Prebuilt Templates
Yes
Yes
A/B Testing
Yes
Standard plan and above
Landing Pages
Yes
Standard plan (1 page) and up
AI Content Assistance
Active Intelligence
Yes

Automation & audience

Automation Workflows
Yes
Standard plan and above
Advanced Segmentation
Yes
Yes
Signup Forms & Popups
Yes
Inline forms; popups on higher tiers
Built-in CRM
Yes
Yes

Channels & deliverability

SMS Marketing
Yes
SMS credits billed separately
Transactional Email
Yes
Via API and SMTP
Ecommerce Integration
Native Shopify, WooCommerce, Wix
Shopify, WooCommerce; abandoned-cart

Platform & integrations

Native Integrations
1,000+ apps
150+ apps in marketplace
Public API
REST API (v3)
Public REST API

The verdict

ActiveCampaign logo ActiveCampaign
Best for a wide integration ecosystem

ActiveCampaign connects to 1,000+ apps versus Brevo's 150+, the widest stack in this pairing. Its native ecommerce ties cover Shopify, WooCommerce, and Wix. Pricing is contact-based starting at $15/mo, so it suits teams who send often to a stable list and want broad tool coverage over a free tier.

Full profile
Brevo logo Brevo
Best for starting free and volume-based pricing

Brevo is the only option here with a free plan (300 emails/day, 500 contacts) and a lower $9/mo entry. It bills by emails sent, not contacts, so large lists that mail infrequently pay less. The tradeoff: 150+ integrations versus ActiveCampaign's 1,000+, and some features start on the Standard tier.

Full profile

Sources · 19 verified references

activecampaign.com brevo.com developers.activecampaign.com developers.brevo.com

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