GetResponse
Email marketing and automation with landing pages, webinars, and AI tools for small and mid-sized businesses.
Overview
GetResponse is an email marketing and automation platform aimed at small and mid-sized businesses, headquartered in Gdańsk, Poland. Alongside core campaign sending, it bundles landing pages, signup forms and popups, and AI content assistance into one toolkit. It offers a free plan covering up to 500 contacts and 2,500 newsletters per month, with paid plans starting at $19/month for 1,000 contacts and priced by contact count.
The feature set is broad: a drag-and-drop builder, 200+ prebuilt templates, A/B testing, automation workflows, advanced segmentation, ecommerce integration, a public API, and 170+ native integrations. SMS marketing and transactional email are available, but both are gated to the higher MAX (enterprise) tier — transactional sending is a MAX add-on over API/SMTP.
Best for
- Small and mid-sized businesses wanting to test email marketing before paying, via a free plan for up to 500 contacts and 2,500 newsletters per month.
- Teams that want campaign sending, landing pages, and signup forms in one tool rather than stitching together separate products.
- Marketers who lean on prebuilt assets and AI help, with 200+ templates, AI content assistance, and a drag-and-drop builder.
- Ecommerce senders who want automation, A/B testing, and segmentation plus store integration without leaving the platform.
- Teams that need to connect existing tools, with 170+ native integrations and a public API.
Less ideal for
- Teams wanting a built-in CRM, which GetResponse does not offer — you would rely on an external CRM via integrations.
- Buyers who need SMS marketing on entry plans, since SMS is only available on the higher MAX tier.
- Developers needing transactional email without enterprise pricing, as transactional sending over API/SMTP is a MAX add-on.
Pricing
Campaigns & content
Automation & audience
Channels & deliverability
Platform & integrations
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