Email Marketing · Comparison

ActiveCampaign vs. beehiiv

Last verified 28 days ago · 21 sources · Updated automatically

ActiveCampaign and beehiiv compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

ActiveCampaign logo

ActiveCampaign

Marketing automation and email with deep branching workflows, advanced segmentation, and a built-in CRM.

HQ Chicago, IL
beehiiv logo

beehiiv

Modern newsletter platform with built-in growth tools, a referral program, paid subscriptions, and an ad network.

HQ New York, NY

Company facts

Headquarters
Chicago, IL
New York, NY Headquartered in New York; company is 100% remote and globally distributed
Employees
800 800+ global team members (vendor-stated)
129 129 full-time employees (company-stated)

Pricing

Free Plan
No
Launch plan: free up to 2,500 subscribers, unlimited sends
Free Plan Contacts
2.5k Launch free plan caps at 2,500 active subscribers
Starting Monthly Price (USD)
$15 Starter plan, 1,000 contacts (billed annually)
$43 Scale plan, entry tier; $43/mo (billed annually $517/yr)
Pricing Basis
contacts
contacts Priced by active subscriber count; email sends are unlimited on all plans

Campaigns & content

Drag-and-Drop Builder
Yes
Block-based drag-and-drop editor with column layouts and content blocks
Prebuilt Templates
Yes
Library of prebuilt newsletter and website templates
A/B Testing
Yes
Subject-line A/B testing (paid plans)
Landing Pages
Yes
Built-in website/web builder for hosted pages
AI Content Assistance
Active Intelligence
Native AI tools: AI Writer, subject-line ideas, image generation, translation

Automation & audience

Automation Workflows
Yes
Visual workflow builder with branching and conditions (Scale plan and above)
Advanced Segmentation
Yes
Behavior-, tag-, and field-based segmentation
Signup Forms & Popups
Yes
Embeddable subscribe forms plus pop-ups
Built-in CRM
Yes
Newsletter platform with subscriber lists; no sales-pipeline CRM

Channels & deliverability

SMS Marketing
Yes
No native SMS channel (email-focused)
Transactional Email
Yes
No transactional email API/SMTP relay for receipts/resets
Ecommerce Integration
Native Shopify, WooCommerce, Wix
Native Shopify integration exists, but no store-aware commerce flows (abandoned cart, product recs)

Platform & integrations

Native Integrations
1,000+ apps
Native integrations incl. WordPress, Webflow, HubSpot, Salesforce, Shopify, Typeform; plus Zapier/Make
Public API
REST API (v3)
Public REST developer API (subscribers, posts, segments); basic API on free plan, Send API on Enterprise

The verdict

ActiveCampaign logo ActiveCampaign
Best for multi-channel marketing with a built-in CRM

ActiveCampaign covers channels beehiiv does not: a built-in CRM, SMS, and transactional email, plus native ecommerce flows for Shopify, WooCommerce, and Wix. Its $15 Starter entry tier undercuts beehiiv's $43, though there is no free plan. The pick when email is one piece of a broader sales-and-marketing stack.

Full profile
beehiiv logo beehiiv
Best for newsletters starting free with unlimited sends

beehiiv has a free Launch plan up to 2,500 subscribers with unlimited sends, where ActiveCampaign offers no free tier and starts at $15. It is newsletter-focused, with no CRM, SMS, or transactional email. The pick for publishers who want to start at zero cost and scale a newsletter without per-send caps.

Full profile

Sources · 21 verified references

activecampaign.com beehiiv.com developers.activecampaign.com developers.beehiiv.com

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