Data & Analytics · Category

Web Analytics

14 vendors tracked ·Reviewed 2 days ago ·Updated automatically

Tools that measure website and web app traffic — pageviews, visitors, sources, and on-site behavior — to inform product and marketing decisions. Below are the vendors DecisionWire tracks in this category, with facts sourced and re-verified from each provider.

Editor's top picks

Top pick

Plausible Analytics

Best for a lightweight, privacy-first setup

The smallest script in the lineup at 1.2 KB, cookieless with no consent banner, and EU-hosted in Germany. Open source under AGPLv3 and self-hostable. Starts at $9/mo, with a free self-hosted Community Edition.

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Top pick

Matomo

Best for a full feature set you can self-host

Open source under GPL-3.0 and self-hostable with no usage limits, plus EU data residency on cloud. Carries the deeper toolset too: funnels, heatmaps, ecommerce revenue, and GA import for both Universal Analytics and GA4.

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Top pick

Pirsch Analytics

Best for budget-conscious teams that need EU residency

The lowest entry price in the lineup at $6/mo, cookieless with no consent banner, and all data stored in Germany. Open source under AGPLv3, self-hostable, and includes unlimited data retention.

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Picks reflect DecisionWire's editorial assessment of fit, generated from the verified facts below — never vendor payments.

All vendors

Showing all 14 vendors · sorted alphabetically

Vendor FromFree tierScript size Founded

Clicky Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.

$9.99 ✓ 5.1 KB 2006

Cloudflare Web Analytics Free, privacy-first web analytics that tracks page views without cookies or fingerprinting.

— ✓ 11.2 KB 2009

Fathom Analytics Privacy-first, cookieless web analytics with a simple dashboard and forever data retention.

$15 ✗ 2 KB 2018

GoatCounter Open-source, privacy-friendly web analytics that tracks no personal data.

— ✓ 3 KB 2019

Google Analytics Free web and app analytics platform by Google with audience and conversion insights.

— ✓ 135.7 KB 2005

Matomo Open-source, privacy-first web analytics platform available self-hosted or in the cloud.

$26 ✓ 61.1 KB 2007

Pirsch Analytics Server-side, cookieless web analytics hosted in Germany, built for GDPR compliance.

$6 ✗ 3.5 KB 2019

Piwik PRO Enterprise-grade, privacy-focused analytics and customer data platform with GDPR compliance.

$40.38 ✗ 26.6 KB 2013

Plausible Analytics Open-source, privacy-first web analytics — a lightweight, cookieless Google Analytics alternative.

$9 ✓ 1.2 KB 2018

PostHog All-in-one open-source platform for product analytics, web analytics, session replay, and feature flags.

— ✓ 66.7 KB 2020

Seline Simple, cookieless, privacy-first website and product analytics built in the EU.

$14 ✗ 4.2 KB 2024

Simple Analytics Privacy-friendly, cookieless web analytics that requires no consent banner.

$20 ✓ 3.8 KB 2018

Statcounter Simple real-time web analytics tracking visitor behaviour, traffic sources, and page performance.

$9 ✓ 17.2 KB 1999

Umami Open-source, privacy-focused web analytics available self-hosted or as a managed cloud service.

$20 ✓ 2.3 KB 2022

How we rank

Sourced from primary material

Facts come from each vendor's own pricing, security and product pages, plus filings and press — never scraped review sites.

Re-verified continuously

Every data point carries a last-verified date. When a vendor changes pricing or certifications, the record updates automatically.

Independent of vendors

Affiliate commissions fund the research but never influence rankings, scores or which facts we surface. Picks are editorial.

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