Klaviyo alternatives
11 Email Marketing tools worth considering instead of Klaviyo — each compared to Klaviyo on the facts that differ, every one sourced and continuously re-verified.
1 Brevo
Marketing and CRM platform (formerly Sendinblue) spanning email, SMS, automation, and transactional sending — priced by emails sent.
- Built-in CRM: Yes (Klaviyo: B2C 'CRM' = unified customer profiles/data platform, not a sales pipeline with deals/stages/tasks)
- Free Plan Contacts: 500 (Klaviyo: 250)
- Starting Monthly Price (USD): $9 (Klaviyo: $30)
2 MailerLite
Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.
- SMS Marketing: SMS only via sister product MailerSend (Klaviyo: Native SMS campaigns and automations (metered via mobile credits))
- Transactional Email: Transactional handled by sister product MailerSend (Klaviyo: Transactional email via API-triggered transactional flows)
- Starting Monthly Price (USD): $12 (Klaviyo: $30)
3 beehiiv
Modern newsletter platform with built-in growth tools, a referral program, paid subscriptions, and an ad network.
- SMS Marketing: No native SMS channel (email-focused) (Klaviyo: Native SMS campaigns and automations (metered via mobile credits))
- Transactional Email: No transactional email API/SMTP relay for receipts/resets (Klaviyo: Transactional email via API-triggered transactional flows)
- Ecommerce Integration: Native Shopify integration exists, but no store-aware commerce flows (abandoned cart, product recs) (Klaviyo: Native Shopify/WooCommerce/BigCommerce; abandoned-cart flows, revenue attribution)
4 GetResponse
Email marketing and automation with landing pages, webinars, and AI tools for small and mid-sized businesses.
- Free Plan Contacts: 500 (Klaviyo: 250)
- Starting Monthly Price (USD): $19 (Klaviyo: $30)
5 Kit
Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.
- Drag-and-Drop Builder: Creator-first text editor, not a block drag-and-drop builder (Klaviyo: Drag-and-drop email editor)
- SMS Marketing: No native SMS channel; SMS via third-party SlickText integration (Klaviyo: Native SMS campaigns and automations (metered via mobile credits))
- Transactional Email: No transactional email API/SMTP product (Klaviyo: Transactional email via API-triggered transactional flows)
6 Mailchimp
All-in-one email marketing and automation platform for small businesses, with forms, landing pages, and ecommerce integrations.
- Starting Monthly Price (USD): $13 (Klaviyo: $30)
7 ActiveCampaign
Marketing automation and email with deep branching workflows, advanced segmentation, and a built-in CRM.
- Free Plan: No (Klaviyo: Free up to 250 profiles / 500 email sends per month)
- Built-in CRM: Yes (Klaviyo: B2C 'CRM' = unified customer profiles/data platform, not a sales pipeline with deals/stages/tasks)
- Starting Monthly Price (USD): $15 (Klaviyo: $30)
8 AWeber
Long-running email marketing for small businesses and creators — autoresponders, drag-and-drop builder, templates, forms, and landing pages.
- Free Plan: No (Klaviyo: Free up to 250 profiles / 500 email sends per month)
- SMS Marketing: No (Klaviyo: Native SMS campaigns and automations (metered via mobile credits))
- Transactional Email: No (Klaviyo: Transactional email via API-triggered transactional flows)
9 Campaign Monitor
Design-focused email marketing with polished templates, a simple drag-and-drop builder, automation, and segmentation.
- Free Plan: No (Klaviyo: Free up to 250 profiles / 500 email sends per month)
- Starting Monthly Price (USD): $11 (Klaviyo: $30)
10 Moosend
Budget-friendly email marketing and automation — drag-and-drop editor, workflows, landing pages, and forms.
- Free Plan: 30-day free trial only (no permanent free plan) (Klaviyo: Free up to 250 profiles / 500 email sends per month)
- SMS Marketing: No (Klaviyo: Native SMS campaigns and automations (metered via mobile credits))
- Starting Monthly Price (USD): $9 (Klaviyo: $30)
11 Constant Contact
Established email marketing for small businesses and nonprofits — large template library, automations, and hands-on support.
- Free Plan: No (Klaviyo: Free up to 250 profiles / 500 email sends per month)
- Transactional Email: No (Klaviyo: Transactional email via API-triggered transactional flows)
How this list is built. Every alternative is another Email Marketing vendor DecisionWire tracks, ranked by data completeness and our editor's picks, with differences drawn only from verified, first-party facts. Affiliate disclosure: we may earn a commission when you sign up through outbound links here, at no extra cost to you — commissions never influence our data or rankings. Full disclosure.