Kit vs. Klaviyo

Last verified 28 days ago · 22 sources · Updated automatically

Kit and Klaviyo compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Kit

Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.

HQ Boise, Idaho

Visit Kit Full profile

Klaviyo

Email and SMS marketing built for ecommerce — deep store integration, behavioral segmentation, and revenue-attributed automations.

HQ Boston, MA

Visit Klaviyo Full profile

Attribute

Kit

Klaviyo

Company facts

Headquarters

Boise, Idaho Remote-first; legal/historical HQ (not stated on current site)

Boston, MA

Employees

112 112 team members (remote, across 90 cities)

2k 2,000+ employees (company-stated)

Pricing

Free Plan

Free "Newsletter" plan, up to 1,000 subscribers

Free up to 250 profiles / 500 email sends per month

Free Plan Contacts

1k 1,000 subscribers on the free Newsletter plan

250 250 profiles; 500 email sends/mo on free plan

Starting Monthly Price (USD)

$33 Creator plan at 1,000 subscribers (monthly billing)

$30 From ~$30/mo (email plan, entry profile tier)

Pricing Basis

contacts Priced by number of email subscribers

contacts Priced by active profiles (with monthly send allowance per tier)

Campaigns & content

Drag-and-Drop Builder

Creator-first text editor, not a block drag-and-drop builder

Drag-and-drop email editor

Prebuilt Templates

40+ creator-built email templates

160+ customizable email templates

A/B Testing

Subject line and content A/B testing

A/B testing for campaigns and flows; Smart Send Time

Landing Pages

Unlimited hosted landing pages on every plan

Built-in hosted landing-page builder (Klaviyo or custom domain)

AI Content Assistance

Kit + AI writing assistance (incl. Lex integration, Kit MCP)

Generative AI: subject lines, copy, Flows AI, Segment AI

Automation & audience

Automation Workflows

Visual workflow builder with triggers, conditions, and branching

Visual flow builder with triggers, branching, conditions

Advanced Segmentation

Tag-based segmentation with rule filtering on interests/behavior

Behavior/data-driven segments across hundreds of data points

Signup Forms & Popups

Inline, popup, and slide-in signup forms

Pop-ups, fly-outs, embedded and multi-step forms

Built-in CRM

No built-in sales CRM / deal pipeline

B2C 'CRM' = unified customer profiles/data platform, not a sales pipeline with deals/stages/tasks

Channels & deliverability

SMS Marketing

No native SMS channel; SMS via third-party SlickText integration

Native SMS campaigns and automations (metered via mobile credits)

Transactional Email

No transactional email API/SMTP product

Transactional email via API-triggered transactional flows

Ecommerce Integration

Sell digital products natively; Shopify integration in App Store

Native Shopify/WooCommerce/BigCommerce; abandoned-cart flows, revenue attribution

Platform & integrations

Native Integrations

Kit App Store with native integrations across 17 categories

350+ pre-built native integrations

Public API

Public REST API (subscribers, broadcasts, sequences, forms, tags)

Public REST API with versioned endpoints and official SDKs

The verdict

Kit

Best for creators wanting a roomy free tier

Kit's free Newsletter plan covers 1,000 subscribers vs Klaviyo's 250 profiles, and its Creator plan starts at $33/mo. It sells digital products natively and adds AI writing. Trade-offs: no drag-and-drop builder (text-first editor), only 40+ templates, no native SMS, and no transactional email.

Full profile

Klaviyo

Best for ecommerce stores needing email plus SMS

Klaviyo adds the channels Kit lacks: native SMS, transactional email, and a drag-and-drop builder. It integrates natively with Shopify, WooCommerce, and BigCommerce with abandoned-cart flows and revenue attribution, plus 350+ integrations and 160+ templates. Its free tier is tighter at 250 profiles / 500 sends.

Full profile

Sources · 22 verified references

craft.co klaviyo.com kit.com help.klaviyo.com developers.klaviyo.com developers.kit.com

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