GetResponse vs. Klaviyo

Last verified 28 days ago · 22 sources · Updated automatically

GetResponse and Klaviyo compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

GetResponse

Email marketing and automation with landing pages, webinars, and AI tools for small and mid-sized businesses.

HQ Gdańsk, Poland

Visit GetResponse Full profile

Klaviyo

Email and SMS marketing built for ecommerce — deep store integration, behavioral segmentation, and revenue-attributed automations.

HQ Boston, MA

Visit Klaviyo Full profile

Attribute

GetResponse

Klaviyo

Company facts

Headquarters

Gdańsk, Poland

Boston, MA

Employees

300 300+ employees (stated floor)

2k 2,000+ employees (company-stated)

Pricing

Free Plan

Up to 500 contacts, 2,500 newsletters/mo

Free up to 250 profiles / 500 email sends per month

Free Plan Contacts

500

250 250 profiles; 500 email sends/mo on free plan

Starting Monthly Price (USD)

$19 Starter plan, 1,000 contacts

$30 From ~$30/mo (email plan, entry profile tier)

Pricing Basis

contacts

contacts Priced by active profiles (with monthly send allowance per tier)

Campaigns & content

Drag-and-Drop Builder

Yes

Drag-and-drop email editor

Prebuilt Templates

200+ templates

160+ customizable email templates

A/B Testing

Yes

A/B testing for campaigns and flows; Smart Send Time

Landing Pages

1 landing page on free plan

Built-in hosted landing-page builder (Klaviyo or custom domain)

AI Content Assistance

Yes

Generative AI: subject lines, copy, Flows AI, Segment AI

Automation & audience

Automation Workflows

Yes

Visual flow builder with triggers, branching, conditions

Advanced Segmentation

Yes

Behavior/data-driven segments across hundreds of data points

Signup Forms & Popups

Yes

Pop-ups, fly-outs, embedded and multi-step forms

Built-in CRM

B2C 'CRM' = unified customer profiles/data platform, not a sales pipeline with deals/stages/tasks

Channels & deliverability

SMS Marketing

MAX plans

Native SMS campaigns and automations (metered via mobile credits)

Transactional Email

API/SMTP, MAX add-on

Transactional email via API-triggered transactional flows

Ecommerce Integration

Yes

Native Shopify/WooCommerce/BigCommerce; abandoned-cart flows, revenue attribution

Platform & integrations

Native Integrations

170+ integrations

350+ pre-built native integrations

Public API

Yes

Public REST API with versioned endpoints and official SDKs

The verdict

GetResponse

Best for lower-cost entry and a roomier free plan

GetResponse starts at $19/mo versus Klaviyo's $30, and its free plan covers 500 contacts to Klaviyo's 250. It also ships 200+ templates against Klaviyo's 160+. Both include automation, segmentation, A/B testing, SMS, and landing pages, so on shared features the gap is cost, not capability.

Full profile

Klaviyo

Best for ecommerce depth and a wider integration catalog

Klaviyo's ecommerce integration spans native Shopify, WooCommerce, and BigCommerce with abandoned-cart flows and revenue attribution, where GetResponse lists ecommerce support without that detail. Klaviyo also offers 350+ native integrations to GetResponse's 170+. The tradeoff is price: it starts at $30/mo versus $19, with a 250-contact free plan.

Full profile

Sources · 22 verified references

getresponse.com klaviyo.com help.klaviyo.com developers.klaviyo.com

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