Klaviyo vs. Mailchimp

Last verified 28 days ago · 17 sources · Updated automatically

Klaviyo and Mailchimp compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Klaviyo

Email and SMS marketing built for ecommerce — deep store integration, behavioral segmentation, and revenue-attributed automations.

HQ Boston, MA

Visit Klaviyo Full profile

Mailchimp

All-in-one email marketing and automation platform for small businesses, with forms, landing pages, and ecommerce integrations.

HQ Atlanta, GA

Visit Mailchimp Full profile

Attribute

Klaviyo

Mailchimp

Company facts

Headquarters

Boston, MA

Atlanta, GA

Employees

2k 2,000+ employees (company-stated)

1.5k LinkedIn (Intuit Mailchimp) employees on platform

Pricing

Free Plan

Free up to 250 profiles / 500 email sends per month

Free plan up to 250 contacts (500 sends/mo)

Free Plan Contacts

250 250 profiles; 500 email sends/mo on free plan

250

Starting Monthly Price (USD)

$30 From ~$30/mo (email plan, entry profile tier)

$13 Essentials plan, 500 contacts

Pricing Basis

contacts Priced by active profiles (with monthly send allowance per tier)

contacts

Campaigns & content

Drag-and-Drop Builder

Drag-and-drop email editor

Yes

Prebuilt Templates

160+ customizable email templates

Yes

A/B Testing

A/B testing for campaigns and flows; Smart Send Time

Yes

Landing Pages

Built-in hosted landing-page builder (Klaviyo or custom domain)

Yes

AI Content Assistance

Generative AI: subject lines, copy, Flows AI, Segment AI

Generative AI copy + Subject Line Helper

Automation & audience

Automation Workflows

Visual flow builder with triggers, branching, conditions

Yes

Advanced Segmentation

Behavior/data-driven segments across hundreds of data points

Yes

Signup Forms & Popups

Pop-ups, fly-outs, embedded and multi-step forms

Yes

Built-in CRM

B2C 'CRM' = unified customer profiles/data platform, not a sales pipeline with deals/stages/tasks

Markets a 'Marketing CRM' (profiles/tags/audience insights), not a sales pipeline

Channels & deliverability

SMS Marketing

Native SMS campaigns and automations (metered via mobile credits)

Add-on for Essentials+; US/CA, UK, much of EU, Australia

Transactional Email

Transactional email via API-triggered transactional flows

Via Mailchimp Transactional (Mandrill) add-on; API or SMTP

Ecommerce Integration

Native Shopify/WooCommerce/BigCommerce; abandoned-cart flows, revenue attribution

Native Shopify, WooCommerce, Square integrations

Platform & integrations

Native Integrations

350+ pre-built native integrations

300+ integrations marketplace

Public API

Public REST API with versioned endpoints and official SDKs

Public REST Marketing API

The verdict

Klaviyo

Best for ecommerce brands wanting native SMS

Klaviyo ships native SMS campaigns and automations, where Mailchimp gates SMS behind an Essentials+ add-on. Its ecommerce integration covers Shopify, WooCommerce, and BigCommerce with abandoned-cart flows and revenue attribution, and it lists 350+ native integrations to Mailchimp's 300+. The tradeoff: pricing starts at $30/mo versus Mailchimp's $13.

Full profile

Mailchimp

Best for a lower-cost entry into paid email

Mailchimp's paid plans start at $13/mo (Essentials, 500 contacts) versus Klaviyo's $30, the lower commitment for teams stepping up from the shared 250-contact free tier. It matches Klaviyo on the core toolkit: drag-and-drop builder, A/B testing, automation, segmentation, and AI copy. SMS and transactional email, though, are paid add-ons rather than native.

Full profile

Sources · 17 verified references

klaviyo.com mailchimp.com linkedin.com help.klaviyo.com developers.klaviyo.com

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