Brevo vs. Klaviyo

Last verified 28 days ago · 18 sources · Updated automatically

Brevo and Klaviyo compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Brevo

Marketing and CRM platform (formerly Sendinblue) spanning email, SMS, automation, and transactional sending — priced by emails sent.

HQ Paris, France

Visit Brevo Full profile

Klaviyo

Email and SMS marketing built for ecommerce — deep store integration, behavioral segmentation, and revenue-attributed automations.

HQ Boston, MA

Visit Klaviyo Full profile

Attribute

Brevo

Klaviyo

Company facts

Headquarters

Paris, France

Boston, MA

Employees

1k 1000+ worldwide

2k 2,000+ employees (company-stated)

Pricing

Free Plan

Up to 300 emails/day

Free up to 250 profiles / 500 email sends per month

Free Plan Contacts

500

250 250 profiles; 500 email sends/mo on free plan

Starting Monthly Price (USD)

$9 Starter plan, 5,000 emails/mo

$30 From ~$30/mo (email plan, entry profile tier)

Pricing Basis

emails sent

contacts Priced by active profiles (with monthly send allowance per tier)

Campaigns & content

Drag-and-Drop Builder

Yes

Drag-and-drop email editor

Prebuilt Templates

Yes

160+ customizable email templates

A/B Testing

Standard plan and above

A/B testing for campaigns and flows; Smart Send Time

Landing Pages

Standard plan (1 page) and up

Built-in hosted landing-page builder (Klaviyo or custom domain)

AI Content Assistance

Yes

Generative AI: subject lines, copy, Flows AI, Segment AI

Automation & audience

Automation Workflows

Standard plan and above

Visual flow builder with triggers, branching, conditions

Advanced Segmentation

Yes

Behavior/data-driven segments across hundreds of data points

Signup Forms & Popups

Inline forms; popups on higher tiers

Pop-ups, fly-outs, embedded and multi-step forms

Built-in CRM

Yes

B2C 'CRM' = unified customer profiles/data platform, not a sales pipeline with deals/stages/tasks

Channels & deliverability

SMS Marketing

SMS credits billed separately

Native SMS campaigns and automations (metered via mobile credits)

Transactional Email

Via API and SMTP

Transactional email via API-triggered transactional flows

Ecommerce Integration

Shopify, WooCommerce; abandoned-cart

Native Shopify/WooCommerce/BigCommerce; abandoned-cart flows, revenue attribution

Platform & integrations

Native Integrations

150+ apps in marketplace

350+ pre-built native integrations

Public API

Public REST API

Public REST API with versioned endpoints and official SDKs

The verdict

Brevo

Best for budget senders who want a built-in CRM

Brevo starts at $9/mo versus Klaviyo's $30, and prices by emails sent rather than contacts, so a large but lightly-mailed list stays cheaper. Its free plan allows 500 contacts to Klaviyo's 250. It also ships a built-in CRM, which Klaviyo lacks, making it the better single tool for teams combining marketing and contact management.

Full profile

Klaviyo

Best for ecommerce stores wanting integrations and attribution

Klaviyo offers 350+ native integrations to Brevo's 150+, and its ecommerce support spans Shopify, WooCommerce, and BigCommerce with revenue attribution on abandoned-cart flows. It ships 160+ templates. The tradeoff is cost: a $30/mo entry priced by active profiles, versus Brevo's $9 emails-sent model, and no built-in sales CRM.

Full profile

Sources · 18 verified references

brevo.com klaviyo.com help.klaviyo.com developers.klaviyo.com developers.brevo.com

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