Campaign Monitor vs. Klaviyo

Last verified 28 days ago · 24 sources · Updated automatically

Campaign Monitor and Klaviyo compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Campaign Monitor

Design-focused email marketing with polished templates, a simple drag-and-drop builder, automation, and segmentation.

HQ Nashville, TN

Visit Campaign Monitor Full profile

Klaviyo

Email and SMS marketing built for ecommerce — deep store integration, behavioral segmentation, and revenue-attributed automations.

HQ Boston, MA

Visit Klaviyo Full profile

Attribute

Campaign Monitor

Klaviyo

Company facts

Headquarters

Nashville, TN HQ of parent Marigold

Boston, MA

Employees

1k Parent Marigold (small-business brands) after Nov-2025 Zeta divestiture; lower bound, uncertain

2k 2,000+ employees (company-stated)

Pricing

Free Plan

Free up to 250 profiles / 500 email sends per month

Free Plan Contacts

—

250 250 profiles; 500 email sends/mo on free plan

Starting Monthly Price (USD)

$11 Lite plan, 500 contacts

$30 From ~$30/mo (email plan, entry profile tier)

Pricing Basis

contacts

contacts Priced by active profiles (with monthly send allowance per tier)

Campaigns & content

Drag-and-Drop Builder

Yes

Drag-and-drop email editor

Prebuilt Templates

Yes

160+ customizable email templates

A/B Testing

Yes

A/B testing for campaigns and flows; Smart Send Time

Landing Pages

Yes

Built-in hosted landing-page builder (Klaviyo or custom domain)

AI Content Assistance

Yes

Generative AI: subject lines, copy, Flows AI, Segment AI

Automation & audience

Automation Workflows

Yes

Visual flow builder with triggers, branching, conditions

Advanced Segmentation

Yes

Behavior/data-driven segments across hundreds of data points

Signup Forms & Popups

Yes

Pop-ups, fly-outs, embedded and multi-step forms

Built-in CRM

B2C 'CRM' = unified customer profiles/data platform, not a sales pipeline with deals/stages/tasks

Channels & deliverability

SMS Marketing

US, Canada, Australia, UK; contracted customers

Native SMS campaigns and automations (metered via mobile credits)

Transactional Email

Yes

Transactional email via API-triggered transactional flows

Ecommerce Integration

Native Shopify integration

Native Shopify/WooCommerce/BigCommerce; abandoned-cart flows, revenue attribution

Platform & integrations

Native Integrations

Yes

350+ pre-built native integrations

Public API

REST API v3.3

Public REST API with versioned endpoints and official SDKs

The verdict

Campaign Monitor

Best for the lowest paid entry price

Campaign Monitor starts at $11/mo for 500 contacts versus Klaviyo's $30/mo, the cheaper paid on-ramp here. Both bill by contacts and cover drag-and-drop building, automation, segmentation, A/B testing, and landing pages. Note it has no free plan, where Klaviyo offers one. Ecommerce is native Shopify only.

Full profile

Klaviyo

Best for free start and ecommerce reach

Klaviyo includes a free plan (250 profiles, 500 sends/mo) that Campaign Monitor lacks, then starts at $30/mo. Its ecommerce reaches Shopify, WooCommerce, and BigCommerce with abandoned-cart flows and revenue attribution, versus Campaign Monitor's Shopify-only. It also lists 350+ integrations and 160+ templates.

Full profile

Sources · 24 verified references

meetmarigold.com klaviyo.com linkedin.com campaignmonitor.com help.campaignmonitor.com help.klaviyo.com + 1 more

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