Klaviyo vs. MailerLite
Klaviyo and MailerLite compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Klaviyo
Email and SMS marketing built for ecommerce — deep store integration, behavioral segmentation, and revenue-attributed automations.
MailerLite
Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.
Company facts
Pricing
Campaigns & content
Automation & audience
Channels & deliverability
Platform & integrations
The verdict
Klaviyo Klaviyo adds native SMS marketing and transactional email, both of which MailerLite handles only through a separate sister product. It also pairs deeper behavior-driven segmentation with native Shopify/Woo/BigCommerce flows (abandoned cart, revenue attribution) and 350+ integrations, making it the better fit for stores running email and SMS together. The tradeoff is price: it starts at $30/mo.
Full profile MailerLite MailerLite starts at $12/mo versus Klaviyo's $30, and its free plan allows 2,500 emails/mo against Klaviyo's 500, with A/B testing included on every plan, even free. Both cover drag-and-drop building, automation, segmentation and ecommerce sync. It is the cheaper email-first pick, but lacks native SMS and transactional email, which Klaviyo offers in-product.
Full profileSources · 18 verified references
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