Klaviyo vs. Moosend

Last verified 28 days ago · 15 sources · Updated automatically

Klaviyo and Moosend compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Klaviyo

Email and SMS marketing built for ecommerce — deep store integration, behavioral segmentation, and revenue-attributed automations.

HQ Boston, MA

Visit Klaviyo Full profile

Moosend

Budget-friendly email marketing and automation — drag-and-drop editor, workflows, landing pages, and forms.

Visit Moosend Full profile

Attribute

Klaviyo

Moosend

Company facts

Headquarters

Boston, MA

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Employees

2k 2,000+ employees (company-stated)

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Pricing

Free Plan

Free up to 250 profiles / 500 email sends per month

30-day free trial only (no permanent free plan)

Free Plan Contacts

250 250 profiles; 500 email sends/mo on free plan

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Starting Monthly Price (USD)

$30 From ~$30/mo (email plan, entry profile tier)

$9 Pro plan, entry tier (up to 500 contacts), monthly billing

Pricing Basis

contacts Priced by active profiles (with monthly send allowance per tier)

contacts Priced by number of contacts; email credits available for occasional senders

Campaigns & content

Drag-and-Drop Builder

Drag-and-drop email editor

Yes

Prebuilt Templates

160+ customizable email templates

Yes

A/B Testing

A/B testing for campaigns and flows; Smart Send Time

Yes

Landing Pages

Built-in hosted landing-page builder (Klaviyo or custom domain)

Yes

AI Content Assistance

Generative AI: subject lines, copy, Flows AI, Segment AI

Moosend AI / AI Writer generative content

Automation & audience

Automation Workflows

Visual flow builder with triggers, branching, conditions

Yes

Advanced Segmentation

Behavior/data-driven segments across hundreds of data points

Yes

Signup Forms & Popups

Pop-ups, fly-outs, embedded and multi-step forms

Yes

Built-in CRM

B2C 'CRM' = unified customer profiles/data platform, not a sales pipeline with deals/stages/tasks

Channels & deliverability

SMS Marketing

Native SMS campaigns and automations (metered via mobile credits)

Transactional Email

Transactional email via API-triggered transactional flows

Transactional API and SMTP relay

Ecommerce Integration

Native Shopify/WooCommerce/BigCommerce; abandoned-cart flows, revenue attribution

Product blocks, abandoned-cart flows, product recommendations, revenue tracking

Platform & integrations

Native Integrations

350+ pre-built native integrations

80+ native integrations

Public API

Public REST API with versioned endpoints and official SDKs

Public REST API plus separate Transactional API

The verdict

Klaviyo

Best for ecommerce email plus SMS in one tool

Klaviyo adds native SMS marketing, which Moosend lacks, so you can run email and text from one platform. Its ecommerce integration spans Shopify, WooCommerce and BigCommerce with revenue attribution, backed by 350+ native integrations versus Moosend's 80+, and a free tier (250 profiles) to start. The trade-off is price: it begins at $30/mo against Moosend's $9.

Full profile

Moosend

Best for low-cost email without SMS needs

Moosend starts at $9/mo, well below Klaviyo's $30, making it the cheaper entry for contact-based email marketing. It matches Klaviyo on automation, segmentation, A/B testing, landing pages and ecommerce flows. The gaps: no native SMS, no permanent free plan (30-day trial only), and a smaller integration catalog at 80+ versus 350+.

Full profile

Sources · 15 verified references

klaviyo.com moosend.com help.klaviyo.com developers.klaviyo.com

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