beehiiv vs. Klaviyo

Last verified 28 days ago · 20 sources · Updated automatically

beehiiv and Klaviyo compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

beehiiv

Modern newsletter platform with built-in growth tools, a referral program, paid subscriptions, and an ad network.

HQ New York, NY

Visit beehiiv Full profile

Klaviyo

Email and SMS marketing built for ecommerce — deep store integration, behavioral segmentation, and revenue-attributed automations.

HQ Boston, MA

Visit Klaviyo Full profile

Attribute

beehiiv

Klaviyo

Company facts

Headquarters

New York, NY Headquartered in New York; company is 100% remote and globally distributed

Boston, MA

Employees

129 129 full-time employees (company-stated)

2k 2,000+ employees (company-stated)

Pricing

Free Plan

Launch plan: free up to 2,500 subscribers, unlimited sends

Free up to 250 profiles / 500 email sends per month

Free Plan Contacts

2.5k Launch free plan caps at 2,500 active subscribers

250 250 profiles; 500 email sends/mo on free plan

Starting Monthly Price (USD)

$43 Scale plan, entry tier; $43/mo (billed annually $517/yr)

$30 From ~$30/mo (email plan, entry profile tier)

Pricing Basis

contacts Priced by active subscriber count; email sends are unlimited on all plans

contacts Priced by active profiles (with monthly send allowance per tier)

Campaigns & content

Drag-and-Drop Builder

Block-based drag-and-drop editor with column layouts and content blocks

Drag-and-drop email editor

Prebuilt Templates

Library of prebuilt newsletter and website templates

160+ customizable email templates

A/B Testing

Subject-line A/B testing (paid plans)

A/B testing for campaigns and flows; Smart Send Time

Landing Pages

Built-in website/web builder for hosted pages

Built-in hosted landing-page builder (Klaviyo or custom domain)

AI Content Assistance

Native AI tools: AI Writer, subject-line ideas, image generation, translation

Generative AI: subject lines, copy, Flows AI, Segment AI

Automation & audience

Automation Workflows

Visual workflow builder with branching and conditions (Scale plan and above)

Visual flow builder with triggers, branching, conditions

Advanced Segmentation

Behavior-, tag-, and field-based segmentation

Behavior/data-driven segments across hundreds of data points

Signup Forms & Popups

Embeddable subscribe forms plus pop-ups

Pop-ups, fly-outs, embedded and multi-step forms

Built-in CRM

Newsletter platform with subscriber lists; no sales-pipeline CRM

B2C 'CRM' = unified customer profiles/data platform, not a sales pipeline with deals/stages/tasks

Channels & deliverability

SMS Marketing

No native SMS channel (email-focused)

Native SMS campaigns and automations (metered via mobile credits)

Transactional Email

No transactional email API/SMTP relay for receipts/resets

Transactional email via API-triggered transactional flows

Ecommerce Integration

Native Shopify integration exists, but no store-aware commerce flows (abandoned cart, product recs)

Native Shopify/WooCommerce/BigCommerce; abandoned-cart flows, revenue attribution

Platform & integrations

Native Integrations

Native integrations incl. WordPress, Webflow, HubSpot, Salesforce, Shopify, Typeform; plus Zapier/Make

350+ pre-built native integrations

Public API

Public REST developer API (subscribers, posts, segments); basic API on free plan, Send API on Enterprise

Public REST API with versioned endpoints and official SDKs

The verdict

beehiiv

Best for newsletters with a large free tier

beehiiv's free Launch plan covers 2,500 subscribers with unlimited sends, versus Klaviyo's 250 profiles and 500 sends per month. Pricing is by active subscribers with sends always unlimited, so high-frequency newsletters avoid send caps. The tradeoff: no SMS, no transactional email, and no store-aware commerce flows.

Full profile

Klaviyo

Best for ecommerce and multichannel sending

Klaviyo adds native SMS, transactional email, and store-aware flows like abandoned cart with revenue attribution, none of which beehiiv offers. It lists 350+ integrations and a lower $30 entry price. The cost is a thin free tier: 250 profiles and 500 sends per month against beehiiv's 2,500 subscribers with unlimited sends.

Full profile

Sources · 20 verified references

beehiiv.com klaviyo.com help.klaviyo.com developers.klaviyo.com developers.beehiiv.com

Affiliate disclosure. DecisionWire may earn a commission when you sign up through links on this page. Commissions never influence our data, scores, or rankings.