Mailchimp alternatives
11 Email Marketing tools worth considering instead of Mailchimp — each compared to Mailchimp on the facts that differ, every one sourced and continuously re-verified.
1 Klaviyo
Email and SMS marketing built for ecommerce — deep store integration, behavioral segmentation, and revenue-attributed automations.
- Starting Monthly Price (USD): $30 (Mailchimp: $13)
2 Brevo
Marketing and CRM platform (formerly Sendinblue) spanning email, SMS, automation, and transactional sending — priced by emails sent.
- Built-in CRM: Yes (Mailchimp: Markets a 'Marketing CRM' (profiles/tags/audience insights), not a sales pipeline)
- Free Plan Contacts: 500 (Mailchimp: 250)
- Starting Monthly Price (USD): $9 (Mailchimp: $13)
3 MailerLite
Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.
- SMS Marketing: SMS only via sister product MailerSend (Mailchimp: Add-on for Essentials+; US/CA, UK, much of EU, Australia)
- Transactional Email: Transactional handled by sister product MailerSend (Mailchimp: Via Mailchimp Transactional (Mandrill) add-on; API or SMTP)
- Starting Monthly Price (USD): $12 (Mailchimp: $13)
4 beehiiv
Modern newsletter platform with built-in growth tools, a referral program, paid subscriptions, and an ad network.
- SMS Marketing: No native SMS channel (email-focused) (Mailchimp: Add-on for Essentials+; US/CA, UK, much of EU, Australia)
- Transactional Email: No transactional email API/SMTP relay for receipts/resets (Mailchimp: Via Mailchimp Transactional (Mandrill) add-on; API or SMTP)
- Ecommerce Integration: Native Shopify integration exists, but no store-aware commerce flows (abandoned cart, product recs) (Mailchimp: Native Shopify, WooCommerce, Square integrations)
5 GetResponse
Email marketing and automation with landing pages, webinars, and AI tools for small and mid-sized businesses.
- Free Plan Contacts: 500 (Mailchimp: 250)
- Starting Monthly Price (USD): $19 (Mailchimp: $13)
6 Kit
Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.
- Drag-and-Drop Builder: Creator-first text editor, not a block drag-and-drop builder (Mailchimp: Yes)
- SMS Marketing: No native SMS channel; SMS via third-party SlickText integration (Mailchimp: Add-on for Essentials+; US/CA, UK, much of EU, Australia)
- Transactional Email: No transactional email API/SMTP product (Mailchimp: Via Mailchimp Transactional (Mandrill) add-on; API or SMTP)
7 ActiveCampaign
Marketing automation and email with deep branching workflows, advanced segmentation, and a built-in CRM.
- Free Plan: No (Mailchimp: Free plan up to 250 contacts (500 sends/mo))
- Built-in CRM: Yes (Mailchimp: Markets a 'Marketing CRM' (profiles/tags/audience insights), not a sales pipeline)
- Starting Monthly Price (USD): $15 (Mailchimp: $13)
8 AWeber
Long-running email marketing for small businesses and creators — autoresponders, drag-and-drop builder, templates, forms, and landing pages.
- Free Plan: No (Mailchimp: Free plan up to 250 contacts (500 sends/mo))
- SMS Marketing: No (Mailchimp: Add-on for Essentials+; US/CA, UK, much of EU, Australia)
- Transactional Email: No (Mailchimp: Via Mailchimp Transactional (Mandrill) add-on; API or SMTP)
9 Campaign Monitor
Design-focused email marketing with polished templates, a simple drag-and-drop builder, automation, and segmentation.
- Free Plan: No (Mailchimp: Free plan up to 250 contacts (500 sends/mo))
- Starting Monthly Price (USD): $11 (Mailchimp: $13)
10 Moosend
Budget-friendly email marketing and automation — drag-and-drop editor, workflows, landing pages, and forms.
- Free Plan: 30-day free trial only (no permanent free plan) (Mailchimp: Free plan up to 250 contacts (500 sends/mo))
- SMS Marketing: No (Mailchimp: Add-on for Essentials+; US/CA, UK, much of EU, Australia)
- Starting Monthly Price (USD): $9 (Mailchimp: $13)
11 Constant Contact
Established email marketing for small businesses and nonprofits — large template library, automations, and hands-on support.
- Free Plan: No (Mailchimp: Free plan up to 250 contacts (500 sends/mo))
- Transactional Email: No (Mailchimp: Via Mailchimp Transactional (Mandrill) add-on; API or SMTP)
How this list is built. Every alternative is another Email Marketing vendor DecisionWire tracks, ranked by data completeness and our editor's picks, with differences drawn only from verified, first-party facts. Affiliate disclosure: we may earn a commission when you sign up through outbound links here, at no extra cost to you — commissions never influence our data or rankings. Full disclosure.