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Methodology
Email Marketing · Comparison

AWeber vs. Mailchimp

Last verified 28 days ago · 13 sources · Updated automatically

AWeber and Mailchimp compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

AWeber logo

AWeber

Long-running email marketing for small businesses and creators — autoresponders, drag-and-drop builder, templates, forms, and landing pages.

HQ Doylestown, PA
Visit AWeber Full profile
Mailchimp logo

Mailchimp

All-in-one email marketing and automation platform for small businesses, with forms, landing pages, and ecommerce integrations.

HQ Atlanta, GA
Visit Mailchimp Full profile
Attribute
AWeber logo AWeber
Mailchimp logo Mailchimp

Company facts

Headquarters
Doylestown, PA
Atlanta, GA
Employees
125 LinkedIn range 51-200
1.5k LinkedIn (Intuit Mailchimp) employees on platform

Pricing

Free Plan
No
Free plan up to 250 contacts (500 sends/mo)
Free Plan Contacts
—
250
Starting Monthly Price (USD)
$15 Lite plan, 500 subscribers
$13 Essentials plan, 500 contacts
Pricing Basis
contacts
contacts

Campaigns & content

Drag-and-Drop Builder
Yes
Yes
Prebuilt Templates
Yes
Yes
A/B Testing
Email split testing; Plus tier and above (not on entry Lite)
Yes
Landing Pages
3 on Lite; unlimited on Plus
Yes
AI Content Assistance
AI Subject Line Assistant + AI writing tools; Plus tier and above (not on Lite)
Generative AI copy + Subject Line Helper

Automation & audience

Automation Workflows
3 automations on Lite; unlimited on Plus
Yes
Advanced Segmentation
1 custom segment on Lite; unlimited on Plus
Yes
Signup Forms & Popups
Yes
Yes
Built-in CRM
No
Markets a 'Marketing CRM' (profiles/tags/audience insights), not a sales pipeline

Channels & deliverability

SMS Marketing
No
Add-on for Essentials+; US/CA, UK, much of EU, Australia
Transactional Email
No
Via Mailchimp Transactional (Mandrill) add-on; API or SMTP
Ecommerce Integration
Native Shopify, WooCommerce, Etsy; in-app selling on Plus and above (not Lite)
Native Shopify, WooCommerce, Square integrations

Platform & integrations

Native Integrations
Hundreds of native integrations
300+ integrations marketplace
Public API
Public REST API + webhooks
Public REST Marketing API

The verdict

Mailchimp logo Mailchimp
Best for free entry and multi-channel sends

Mailchimp starts free up to 250 contacts and undercuts AWeber on its paid entry ($13 vs $15). It also reaches past email: SMS marketing and transactional email (via Mandrill) are available as add-ons, neither of which AWeber offers. If you want to test before paying or send beyond email, it's the broader option here.

Full profile
AWeber logo AWeber
Best for an email-only paid suite

AWeber has no free plan and starts $2/mo higher, so it's not the cheaper trial path. Its case is focus: on the Plus tier you get unlimited automations, landing pages, AI content and A/B testing in one email tool, without Mailchimp's SMS or transactional add-ons. Pick it if you want a self-contained email stack and don't need those extra channels.

Full profile

Sources · 13 verified references

aweber.com mailchimp.com linkedin.com api.aweber.com

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