Brevo vs. Mailchimp

Last verified 28 days ago · 15 sources · Updated automatically

Brevo and Mailchimp compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Brevo

Marketing and CRM platform (formerly Sendinblue) spanning email, SMS, automation, and transactional sending — priced by emails sent.

HQ Paris, France

Visit Brevo Full profile

Mailchimp

All-in-one email marketing and automation platform for small businesses, with forms, landing pages, and ecommerce integrations.

HQ Atlanta, GA

Visit Mailchimp Full profile

Attribute

Brevo

Mailchimp

Company facts

Headquarters

Paris, France

Atlanta, GA

Employees

1k 1000+ worldwide

1.5k LinkedIn (Intuit Mailchimp) employees on platform

Pricing

Free Plan

Up to 300 emails/day

Free plan up to 250 contacts (500 sends/mo)

Free Plan Contacts

500

250

Starting Monthly Price (USD)

$9 Starter plan, 5,000 emails/mo

$13 Essentials plan, 500 contacts

Pricing Basis

emails sent

contacts

Campaigns & content

Drag-and-Drop Builder

Yes

Prebuilt Templates

Yes

A/B Testing

Standard plan and above

Yes

Landing Pages

Standard plan (1 page) and up

Yes

AI Content Assistance

Yes

Generative AI copy + Subject Line Helper

Automation & audience

Automation Workflows

Standard plan and above

Yes

Advanced Segmentation

Yes

Signup Forms & Popups

Inline forms; popups on higher tiers

Yes

Built-in CRM

Yes

Markets a 'Marketing CRM' (profiles/tags/audience insights), not a sales pipeline

Channels & deliverability

SMS Marketing

SMS credits billed separately

Add-on for Essentials+; US/CA, UK, much of EU, Australia

Transactional Email

Via API and SMTP

Via Mailchimp Transactional (Mandrill) add-on; API or SMTP

Ecommerce Integration

Shopify, WooCommerce; abandoned-cart

Native Shopify, WooCommerce, Square integrations

Platform & integrations

Native Integrations

150+ apps in marketplace

300+ integrations marketplace

Public API

Public REST API

Public REST Marketing API

The verdict

Brevo

Best for large contact lists on a tight budget

Brevo prices on emails sent, not contacts, so a big list with modest send volume stays cheap; entry is $9 vs Mailchimp's $13, and the free plan allows 500 contacts vs 250. It also bundles a built-in CRM, plus native SMS and transactional email, where Mailchimp lacks a sales-pipeline CRM and gates those behind add-ons.

Full profile

Mailchimp

Best for a wide third-party integration ecosystem

Mailchimp lists 300+ native integrations versus Brevo's 150+, the widest connector set here. Trade-offs to weigh: it prices per contact (from $13 vs Brevo's $9), caps the free plan at 250 contacts, has no sales-pipeline CRM, and offers SMS and transactional email only as add-ons.

Full profile

Sources · 15 verified references

brevo.com mailchimp.com linkedin.com developers.brevo.com

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