⌘K
Methodology
Email Marketing · Comparison

Campaign Monitor vs. Mailchimp

Last verified 28 days ago · 21 sources · Updated automatically

Campaign Monitor and Mailchimp compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Campaign Monitor logo

Campaign Monitor

Design-focused email marketing with polished templates, a simple drag-and-drop builder, automation, and segmentation.

HQ Nashville, TN
Visit Campaign Monitor Full profile
Mailchimp logo

Mailchimp

All-in-one email marketing and automation platform for small businesses, with forms, landing pages, and ecommerce integrations.

HQ Atlanta, GA
Visit Mailchimp Full profile
Attribute
Campaign Monitor logo Campaign Monitor
Mailchimp logo Mailchimp

Company facts

Headquarters
Nashville, TN HQ of parent Marigold
Atlanta, GA
Employees
1k Parent Marigold (small-business brands) after Nov-2025 Zeta divestiture; lower bound, uncertain
1.5k LinkedIn (Intuit Mailchimp) employees on platform

Pricing

Free Plan
No
Free plan up to 250 contacts (500 sends/mo)
Free Plan Contacts
—
250
Starting Monthly Price (USD)
$11 Lite plan, 500 contacts
$13 Essentials plan, 500 contacts
Pricing Basis
contacts
contacts

Campaigns & content

Drag-and-Drop Builder
Yes
Yes
Prebuilt Templates
Yes
Yes
A/B Testing
Yes
Yes
Landing Pages
Yes
Yes
AI Content Assistance
Yes
Generative AI copy + Subject Line Helper

Automation & audience

Automation Workflows
Yes
Yes
Advanced Segmentation
Yes
Yes
Signup Forms & Popups
Yes
Yes
Built-in CRM
No
Markets a 'Marketing CRM' (profiles/tags/audience insights), not a sales pipeline

Channels & deliverability

SMS Marketing
US, Canada, Australia, UK; contracted customers
Add-on for Essentials+; US/CA, UK, much of EU, Australia
Transactional Email
Yes
Via Mailchimp Transactional (Mandrill) add-on; API or SMTP
Ecommerce Integration
Native Shopify integration
Native Shopify, WooCommerce, Square integrations

Platform & integrations

Native Integrations
Yes
300+ integrations marketplace
Public API
REST API v3.3
Public REST Marketing API

The verdict

Mailchimp logo Mailchimp
Best for starting free and the widest integrations

Mailchimp is the only one here with a free plan (250 contacts, 500 sends/mo), so you can launch without paying. It also lists a 300+ integration marketplace and native ecommerce for Shopify, WooCommerce, and Square, versus Campaign Monitor's Shopify-only ecommerce note. Same core feature set otherwise.

Full profile
Campaign Monitor logo Campaign Monitor
Best for the cheapest paid entry point

Campaign Monitor starts at $11/mo for 500 contacts, undercutting Mailchimp's $13 Essentials plan, and both bill by contacts. The capability sets match across builder, automation, segmentation, A/B testing, and AI content, so for a buyer paying from day one the lower price decides it. Note: there is no free plan.

Full profile

Sources · 21 verified references

meetmarigold.com mailchimp.com linkedin.com campaignmonitor.com help.campaignmonitor.com

Affiliate disclosure. DecisionWire may earn a commission when you sign up through links on this page. Commissions never influence our data, scores, or rankings.