Mailchimp vs. MailerLite

Last verified 28 days ago · 15 sources · Updated automatically

Mailchimp and MailerLite compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Mailchimp

All-in-one email marketing and automation platform for small businesses, with forms, landing pages, and ecommerce integrations.

HQ Atlanta, GA

Visit Mailchimp Full profile

MailerLite

Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.

HQ Vilnius, Lithuania

Visit MailerLite Full profile

Attribute

Mailchimp

MailerLite

Company facts

Headquarters

Atlanta, GA

Vilnius, Lithuania Remote-first; original Lithuanian entity (MailerLite UAB)

Employees

1.5k LinkedIn (Intuit Mailchimp) employees on platform

172 172 people (company-stated)

Pricing

Free Plan

Free plan up to 250 contacts (500 sends/mo)

Up to 250 subscribers / 2,500 emails/mo

Free Plan Contacts

250

250 Up to 250 subscribers

Starting Monthly Price (USD)

$13 Essentials plan, 500 contacts

$12 Comfort plan, 500 subscribers

Pricing Basis

contacts

Campaigns & content

Drag-and-Drop Builder

Yes

Prebuilt Templates

Yes

A/B Testing

Yes

Included on all plans, even free

Landing Pages

Yes

1 on free; 10 combined w/ websites on Comfort; unlimited on Power

AI Content Assistance

Generative AI copy + Subject Line Helper

AI writing assistant + subject line generator

Automation & audience

Automation Workflows

Yes

Visual workflow builder, multi-trigger, branching

Advanced Segmentation

Yes

Signup Forms & Popups

Yes

Embeddable forms and pop-ups

Built-in CRM

Markets a 'Marketing CRM' (profiles/tags/audience insights), not a sales pipeline

Channels & deliverability

SMS Marketing

Add-on for Essentials+; US/CA, UK, much of EU, Australia

SMS only via sister product MailerSend

Transactional Email

Via Mailchimp Transactional (Mandrill) add-on; API or SMTP

Transactional handled by sister product MailerSend

Ecommerce Integration

Native Shopify, WooCommerce, Square integrations

Shopify/WooCommerce sync, product blocks, abandoned cart

Platform & integrations

Native Integrations

300+ integrations marketplace

Yes

Public API

Public REST Marketing API

Public REST API

The verdict

Mailchimp

Best for a broad messaging and integration stack

Mailchimp covers channels MailerLite leaves to a sister product: SMS marketing and transactional email (via Mandrill) are native add-ons here, vs. MailerLite routing both through MailerSend. It also lists a 300+ integrations marketplace. Pick it to keep email, SMS, transactional, and a wide app catalog under one vendor.

Full profile

MailerLite

Best for lowest entry price and free-plan A/B testing

MailerLite starts at $12/mo for 500 subscribers vs. Mailchimp's $13, and its free plan allows 2,500 emails/mo against Mailchimp's 500 sends at the same 250 contacts. A/B testing is included on every plan, even free. Pick it for cheaper, higher-volume sending if you don't need built-in SMS or transactional email.

Full profile

Sources · 15 verified references

mailchimp.com dnb.com linkedin.com mailerlite.com mailersend.com developers.mailerlite.com

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