Kit vs. Mailchimp

Last verified 28 days ago · 19 sources · Updated automatically

Kit and Mailchimp compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Kit

Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.

HQ Boise, Idaho

Visit Kit Full profile

Mailchimp

All-in-one email marketing and automation platform for small businesses, with forms, landing pages, and ecommerce integrations.

HQ Atlanta, GA

Visit Mailchimp Full profile

Attribute

Kit

Mailchimp

Company facts

Headquarters

Boise, Idaho Remote-first; legal/historical HQ (not stated on current site)

Atlanta, GA

Employees

112 112 team members (remote, across 90 cities)

1.5k LinkedIn (Intuit Mailchimp) employees on platform

Pricing

Free Plan

Free "Newsletter" plan, up to 1,000 subscribers

Free plan up to 250 contacts (500 sends/mo)

Free Plan Contacts

1k 1,000 subscribers on the free Newsletter plan

250

Starting Monthly Price (USD)

$33 Creator plan at 1,000 subscribers (monthly billing)

$13 Essentials plan, 500 contacts

Pricing Basis

contacts Priced by number of email subscribers

contacts

Campaigns & content

Drag-and-Drop Builder

Creator-first text editor, not a block drag-and-drop builder

Yes

Prebuilt Templates

40+ creator-built email templates

Yes

A/B Testing

Subject line and content A/B testing

Yes

Landing Pages

Unlimited hosted landing pages on every plan

Yes

AI Content Assistance

Kit + AI writing assistance (incl. Lex integration, Kit MCP)

Generative AI copy + Subject Line Helper

Automation & audience

Automation Workflows

Visual workflow builder with triggers, conditions, and branching

Yes

Advanced Segmentation

Tag-based segmentation with rule filtering on interests/behavior

Yes

Signup Forms & Popups

Inline, popup, and slide-in signup forms

Yes

Built-in CRM

No built-in sales CRM / deal pipeline

Markets a 'Marketing CRM' (profiles/tags/audience insights), not a sales pipeline

Channels & deliverability

SMS Marketing

No native SMS channel; SMS via third-party SlickText integration

Add-on for Essentials+; US/CA, UK, much of EU, Australia

Transactional Email

No transactional email API/SMTP product

Via Mailchimp Transactional (Mandrill) add-on; API or SMTP

Ecommerce Integration

Sell digital products natively; Shopify integration in App Store

Native Shopify, WooCommerce, Square integrations

Platform & integrations

Native Integrations

Kit App Store with native integrations across 17 categories

300+ integrations marketplace

Public API

Public REST API (subscribers, broadcasts, sequences, forms, tags)

Public REST Marketing API

The verdict

Kit

Best for creators selling digital products on a free start

Kit's free Newsletter plan covers 1,000 subscribers versus Mailchimp's 250, and it sells digital products natively. There's no drag-and-drop builder here; it's a creator-first text editor with tag-based segmentation, AI writing (incl. Kit MCP), and a public API. Pick Kit if you write and sell, not design.

Full profile

Mailchimp

Best for an all-in-one stack across email, SMS, and ecommerce

Mailchimp adds the channels Kit lacks: native SMS marketing, transactional email via Mandrill, and a 300+ integration marketplace. Its drag-and-drop builder suits teams designing campaigns rather than writing newsletters. Starting at $13/mo, it's the broader marketing platform when email alone isn't enough.

Full profile

Sources · 19 verified references

craft.co mailchimp.com kit.com linkedin.com developers.kit.com

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