⌘K
Methodology
Email Marketing · Comparison

Mailchimp vs. Constant Contact

Last verified 28 days ago · 9 sources · Updated automatically

Mailchimp and Constant Contact compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Mailchimp logo

Mailchimp

All-in-one email marketing and automation platform for small businesses, with forms, landing pages, and ecommerce integrations.

HQ Atlanta, GA
Visit Mailchimp Full profile
Constant Contact logo

Constant Contact

Established email marketing for small businesses and nonprofits — large template library, automations, and hands-on support.

Visit Constant Contact Full profile
Attribute
Mailchimp logo Mailchimp
Constant Contact logo Constant Contact

Company facts

Headquarters
Atlanta, GA
—
Employees
1.5k LinkedIn (Intuit Mailchimp) employees on platform
—

Pricing

Free Plan
Free plan up to 250 contacts (500 sends/mo)
No
Free Plan Contacts
250
—
Starting Monthly Price (USD)
$13 Essentials plan, 500 contacts
—
Pricing Basis
contacts
contacts

Campaigns & content

Drag-and-Drop Builder
Yes
Yes
Prebuilt Templates
Yes
Hundreds of email templates
A/B Testing
Yes
Subject-line A/B testing
Landing Pages
Yes
—
AI Content Assistance
Generative AI copy + Subject Line Helper
AI copy generator / AI campaign builder

Automation & audience

Automation Workflows
Yes
Automations gated/scaled by plan (e.g. 1 template on Lite)
Advanced Segmentation
Yes
Contact/engagement segmentation; custom segments gated by plan
Signup Forms & Popups
Yes
Web signup forms and pop-ups
Built-in CRM
Markets a 'Marketing CRM' (profiles/tags/audience insights), not a sales pipeline
Sales CRM is a separate product (Lead Gen & CRM, ex-SharpSpring), not the core email plans

Channels & deliverability

SMS Marketing
Add-on for Essentials+; US/CA, UK, much of EU, Australia
Premium includes 500 messages; Lite/Standard add-on from $10/mo
Transactional Email
Via Mailchimp Transactional (Mandrill) add-on; API or SMTP
No
Ecommerce Integration
Native Shopify, WooCommerce, Square integrations
Ecommerce automations, product blocks, store selling

Platform & integrations

Native Integrations
300+ integrations marketplace
Integrations marketplace (Google, Microsoft, Facebook, Shopify, etc.)
Public API
Public REST Marketing API
Public v3 REST API

The verdict

Mailchimp logo Mailchimp
Best for starting free and scaling into transactional

Mailchimp is the pick if budget or breadth matters. It has a free plan (250 contacts) where Constant Contact has none, a published $13/mo entry price, plus landing pages and transactional email (Mandrill) that Constant Contact doesn't offer. A 300+ integration marketplace rounds it out.

Full profile
Constant Contact logo Constant Contact
Best if you'll pay from day one and want bundled SMS

Constant Contact has no free plan, so it suits buyers ready to pay. Its draw is bundled messaging: the Premium tier includes 500 SMS messages, where Mailchimp's SMS is an add-on. It covers the shared basics (drag-and-drop builder, templates, automation, ecommerce) without Mailchimp's transactional email.

Full profile

Sources · 9 verified references

mailchimp.com linkedin.com constantcontact.com developer.constantcontact.com

Affiliate disclosure. DecisionWire may earn a commission when you sign up through links on this page. Commissions never influence our data, scores, or rankings.