beehiiv vs. Mailchimp

Last verified 28 days ago · 17 sources · Updated automatically

beehiiv and Mailchimp compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

beehiiv

Modern newsletter platform with built-in growth tools, a referral program, paid subscriptions, and an ad network.

HQ New York, NY

Visit beehiiv Full profile

Mailchimp

All-in-one email marketing and automation platform for small businesses, with forms, landing pages, and ecommerce integrations.

HQ Atlanta, GA

Visit Mailchimp Full profile

Attribute

beehiiv

Mailchimp

Company facts

Headquarters

New York, NY Headquartered in New York; company is 100% remote and globally distributed

Atlanta, GA

Employees

129 129 full-time employees (company-stated)

1.5k LinkedIn (Intuit Mailchimp) employees on platform

Pricing

Free Plan

Launch plan: free up to 2,500 subscribers, unlimited sends

Free plan up to 250 contacts (500 sends/mo)

Free Plan Contacts

2.5k Launch free plan caps at 2,500 active subscribers

250

Starting Monthly Price (USD)

$43 Scale plan, entry tier; $43/mo (billed annually $517/yr)

$13 Essentials plan, 500 contacts

Pricing Basis

contacts Priced by active subscriber count; email sends are unlimited on all plans

contacts

Campaigns & content

Drag-and-Drop Builder

Block-based drag-and-drop editor with column layouts and content blocks

Yes

Prebuilt Templates

Library of prebuilt newsletter and website templates

Yes

A/B Testing

Subject-line A/B testing (paid plans)

Yes

Landing Pages

Built-in website/web builder for hosted pages

Yes

AI Content Assistance

Native AI tools: AI Writer, subject-line ideas, image generation, translation

Generative AI copy + Subject Line Helper

Automation & audience

Automation Workflows

Visual workflow builder with branching and conditions (Scale plan and above)

Yes

Advanced Segmentation

Behavior-, tag-, and field-based segmentation

Yes

Signup Forms & Popups

Embeddable subscribe forms plus pop-ups

Yes

Built-in CRM

Newsletter platform with subscriber lists; no sales-pipeline CRM

Markets a 'Marketing CRM' (profiles/tags/audience insights), not a sales pipeline

Channels & deliverability

SMS Marketing

No native SMS channel (email-focused)

Add-on for Essentials+; US/CA, UK, much of EU, Australia

Transactional Email

No transactional email API/SMTP relay for receipts/resets

Via Mailchimp Transactional (Mandrill) add-on; API or SMTP

Ecommerce Integration

Native Shopify integration exists, but no store-aware commerce flows (abandoned cart, product recs)

Native Shopify, WooCommerce, Square integrations

Platform & integrations

Native Integrations

Native integrations incl. WordPress, Webflow, HubSpot, Salesforce, Shopify, Typeform; plus Zapier/Make

300+ integrations marketplace

Public API

Public REST developer API (subscribers, posts, segments); basic API on free plan, Send API on Enterprise

Public REST Marketing API

The verdict

beehiiv

Best for free newsletters that need room to grow

beehiiv's free Launch plan covers up to 2,500 subscribers with unlimited sends, versus 250 contacts and 500 sends a month on Mailchimp's free tier. Pricing is by subscriber count with sends always unlimited, so list growth, not volume, drives cost. It carries the same builder, automation, segmentation, and AI tools as Mailchimp.

Full profile

Mailchimp

Best for multichannel and ecommerce marketing

Mailchimp adds channels beehiiv lacks: SMS marketing, transactional email via Mandrill, and native ecommerce integrations (Shopify, WooCommerce, Square), backed by a 300+ app marketplace. Its paid entry point is also lower at $13/mo versus $43. The trade-off is a far smaller free tier: 250 contacts and 500 sends a month.

Full profile

Sources · 17 verified references

beehiiv.com mailchimp.com linkedin.com developers.beehiiv.com

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