Brevo vs. MailerLite

Last verified 28 days ago · 16 sources · Updated automatically

Brevo and MailerLite compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Brevo

Marketing and CRM platform (formerly Sendinblue) spanning email, SMS, automation, and transactional sending — priced by emails sent.

HQ Paris, France

Visit Brevo Full profile

MailerLite

Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.

HQ Vilnius, Lithuania

Visit MailerLite Full profile

Attribute

Brevo

MailerLite

Company facts

Headquarters

Paris, France

Vilnius, Lithuania Remote-first; original Lithuanian entity (MailerLite UAB)

Employees

1k 1000+ worldwide

172 172 people (company-stated)

Pricing

Free Plan

Up to 300 emails/day

Up to 250 subscribers / 2,500 emails/mo

Free Plan Contacts

500

250 Up to 250 subscribers

Starting Monthly Price (USD)

$9 Starter plan, 5,000 emails/mo

$12 Comfort plan, 500 subscribers

Pricing Basis

emails sent

contacts

Campaigns & content

Drag-and-Drop Builder

Yes

Prebuilt Templates

Yes

A/B Testing

Standard plan and above

Included on all plans, even free

Landing Pages

Standard plan (1 page) and up

1 on free; 10 combined w/ websites on Comfort; unlimited on Power

AI Content Assistance

Yes

AI writing assistant + subject line generator

Automation & audience

Automation Workflows

Standard plan and above

Visual workflow builder, multi-trigger, branching

Advanced Segmentation

Yes

Signup Forms & Popups

Inline forms; popups on higher tiers

Embeddable forms and pop-ups

Built-in CRM

Yes

Channels & deliverability

SMS Marketing

SMS credits billed separately

SMS only via sister product MailerSend

Transactional Email

Via API and SMTP

Transactional handled by sister product MailerSend

Ecommerce Integration

Shopify, WooCommerce; abandoned-cart

Shopify/WooCommerce sync, product blocks, abandoned cart

Platform & integrations

Native Integrations

150+ apps in marketplace

Yes

Public API

Public REST API

The verdict

Brevo

Best for all-in-one email, SMS, CRM, and transactional

Brevo bundles a built-in CRM, SMS marketing, and transactional email (API/SMTP) that MailerLite lacks natively, so a single account covers marketing and operational sending. Entry pricing starts at $9/mo billed by emails sent, and the free plan allows 500 contacts versus MailerLite's 250. Fits teams wanting one tool for multichannel outreach plus sales contacts.

Full profile

MailerLite

Best for lean senders who want A/B testing on every plan

MailerLite is the focused choice: A/B testing is included on all plans, even the free tier, where Brevo gates it to Standard and above. Pricing is contact-based ($12/mo for 500 subscribers), which is predictable for list-driven senders rather than tied to email volume. It omits CRM, SMS, and native transactional email, keeping the toolset simpler for pure newsletter and campaign work.

Full profile

Sources · 16 verified references

brevo.com dnb.com mailerlite.com mailersend.com developers.brevo.com developers.mailerlite.com

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