beehiiv vs. MailerLite

Last verified 28 days ago · 18 sources · Updated automatically

beehiiv and MailerLite compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

beehiiv

Modern newsletter platform with built-in growth tools, a referral program, paid subscriptions, and an ad network.

HQ New York, NY

Visit beehiiv Full profile

MailerLite

Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.

HQ Vilnius, Lithuania

Visit MailerLite Full profile

Attribute

beehiiv

MailerLite

Company facts

Headquarters

New York, NY Headquartered in New York; company is 100% remote and globally distributed

Vilnius, Lithuania Remote-first; original Lithuanian entity (MailerLite UAB)

Employees

129 129 full-time employees (company-stated)

172 172 people (company-stated)

Pricing

Free Plan

Launch plan: free up to 2,500 subscribers, unlimited sends

Up to 250 subscribers / 2,500 emails/mo

Free Plan Contacts

2.5k Launch free plan caps at 2,500 active subscribers

250 Up to 250 subscribers

Starting Monthly Price (USD)

$43 Scale plan, entry tier; $43/mo (billed annually $517/yr)

$12 Comfort plan, 500 subscribers

Pricing Basis

contacts Priced by active subscriber count; email sends are unlimited on all plans

contacts

Campaigns & content

Drag-and-Drop Builder

Block-based drag-and-drop editor with column layouts and content blocks

Yes

Prebuilt Templates

Library of prebuilt newsletter and website templates

Yes

A/B Testing

Subject-line A/B testing (paid plans)

Included on all plans, even free

Landing Pages

Built-in website/web builder for hosted pages

1 on free; 10 combined w/ websites on Comfort; unlimited on Power

AI Content Assistance

Native AI tools: AI Writer, subject-line ideas, image generation, translation

AI writing assistant + subject line generator

Automation & audience

Automation Workflows

Visual workflow builder with branching and conditions (Scale plan and above)

Visual workflow builder, multi-trigger, branching

Advanced Segmentation

Behavior-, tag-, and field-based segmentation

Yes

Signup Forms & Popups

Embeddable subscribe forms plus pop-ups

Embeddable forms and pop-ups

Built-in CRM

Newsletter platform with subscriber lists; no sales-pipeline CRM

Channels & deliverability

SMS Marketing

No native SMS channel (email-focused)

SMS only via sister product MailerSend

Transactional Email

No transactional email API/SMTP relay for receipts/resets

Transactional handled by sister product MailerSend

Ecommerce Integration

Native Shopify integration exists, but no store-aware commerce flows (abandoned cart, product recs)

Shopify/WooCommerce sync, product blocks, abandoned cart

Platform & integrations

Native Integrations

Native integrations incl. WordPress, Webflow, HubSpot, Salesforce, Shopify, Typeform; plus Zapier/Make

Yes

Public API

Public REST developer API (subscribers, posts, segments); basic API on free plan, Send API on Enterprise

Public REST API

The verdict

beehiiv

Best for newsletters that need a big free tier

beehiiv's free Launch plan covers 2,500 subscribers with unlimited sends, against MailerLite's 250-subscriber, 2,500-email cap. It also adds AI content tools. The tradeoff: paid plans start at $43/mo versus MailerLite's $12, and there are no store-aware commerce flows.

Full profile

MailerLite

Best for low-cost entry and ecommerce sends

MailerLite starts at $12/mo versus beehiiv's $43, includes A/B testing even on its free plan, and offers ecommerce flows beehiiv lacks: Shopify/WooCommerce sync, product blocks, and abandoned-cart emails. The catch is a small 250-subscriber free tier versus beehiiv's 2,500.

Full profile

Sources · 18 verified references

beehiiv.com dnb.com mailerlite.com mailersend.com developers.beehiiv.com developers.mailerlite.com

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