GetResponse vs. MailerLite

Last verified 28 days ago · 20 sources · Updated automatically

GetResponse and MailerLite compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

GetResponse

Email marketing and automation with landing pages, webinars, and AI tools for small and mid-sized businesses.

HQ Gdańsk, Poland

Visit GetResponse Full profile

MailerLite

Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.

HQ Vilnius, Lithuania

Visit MailerLite Full profile

Attribute

GetResponse

MailerLite

Company facts

Headquarters

Gdańsk, Poland

Vilnius, Lithuania Remote-first; original Lithuanian entity (MailerLite UAB)

Employees

300 300+ employees (stated floor)

172 172 people (company-stated)

Pricing

Free Plan

Up to 500 contacts, 2,500 newsletters/mo

Up to 250 subscribers / 2,500 emails/mo

Free Plan Contacts

500

250 Up to 250 subscribers

Starting Monthly Price (USD)

$19 Starter plan, 1,000 contacts

$12 Comfort plan, 500 subscribers

Pricing Basis

contacts

Campaigns & content

Drag-and-Drop Builder

Yes

Prebuilt Templates

200+ templates

Yes

A/B Testing

Yes

Included on all plans, even free

Landing Pages

1 landing page on free plan

1 on free; 10 combined w/ websites on Comfort; unlimited on Power

AI Content Assistance

Yes

AI writing assistant + subject line generator

Automation & audience

Automation Workflows

Yes

Visual workflow builder, multi-trigger, branching

Advanced Segmentation

Yes

Signup Forms & Popups

Yes

Embeddable forms and pop-ups

Built-in CRM

Channels & deliverability

SMS Marketing

MAX plans

SMS only via sister product MailerSend

Transactional Email

API/SMTP, MAX add-on

Transactional handled by sister product MailerSend

Ecommerce Integration

Yes

Shopify/WooCommerce sync, product blocks, abandoned cart

Platform & integrations

Native Integrations

170+ integrations

Yes

Public API

Yes

Public REST API

The verdict

GetResponse

Best for all-in-one channels and a larger free tier

GetResponse covers more from one account: native SMS marketing and transactional email (MAX plans) that MailerLite handles only through its separate MailerSend product. Its free plan also allows 500 contacts to MailerLite's 250, and it ships 200+ templates and 170+ integrations. The trade-off is a higher $19 entry price versus MailerLite's $12.

Full profile

MailerLite

Best for low-cost email-only sending

MailerLite starts at $12/mo for 500 subscribers versus GetResponse's $19, and includes A/B testing on every plan, including free. It stays focused on email, automation, and landing pages: SMS and transactional email are not built in, requiring the sister MailerSend product. Pick it if cost and core email matter more than GetResponse's wider channel set.

Full profile

Sources · 20 verified references

getresponse.com dnb.com mailerlite.com mailersend.com developers.mailerlite.com

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