Kit vs. MailerLite

Last verified 28 days ago · 20 sources · Updated automatically

Kit and MailerLite compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Kit

Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.

HQ Boise, Idaho

Visit Kit Full profile

MailerLite

Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.

HQ Vilnius, Lithuania

Visit MailerLite Full profile

Attribute

Kit

MailerLite

Company facts

Headquarters

Boise, Idaho Remote-first; legal/historical HQ (not stated on current site)

Vilnius, Lithuania Remote-first; original Lithuanian entity (MailerLite UAB)

Employees

112 112 team members (remote, across 90 cities)

172 172 people (company-stated)

Pricing

Free Plan

Free "Newsletter" plan, up to 1,000 subscribers

Up to 250 subscribers / 2,500 emails/mo

Free Plan Contacts

1k 1,000 subscribers on the free Newsletter plan

250 Up to 250 subscribers

Starting Monthly Price (USD)

$33 Creator plan at 1,000 subscribers (monthly billing)

$12 Comfort plan, 500 subscribers

Pricing Basis

contacts Priced by number of email subscribers

contacts

Campaigns & content

Drag-and-Drop Builder

Creator-first text editor, not a block drag-and-drop builder

Yes

Prebuilt Templates

40+ creator-built email templates

Yes

A/B Testing

Subject line and content A/B testing

Included on all plans, even free

Landing Pages

Unlimited hosted landing pages on every plan

1 on free; 10 combined w/ websites on Comfort; unlimited on Power

AI Content Assistance

Kit + AI writing assistance (incl. Lex integration, Kit MCP)

AI writing assistant + subject line generator

Automation & audience

Automation Workflows

Visual workflow builder with triggers, conditions, and branching

Visual workflow builder, multi-trigger, branching

Advanced Segmentation

Tag-based segmentation with rule filtering on interests/behavior

Yes

Signup Forms & Popups

Inline, popup, and slide-in signup forms

Embeddable forms and pop-ups

Built-in CRM

No built-in sales CRM / deal pipeline

Channels & deliverability

SMS Marketing

No native SMS channel; SMS via third-party SlickText integration

SMS only via sister product MailerSend

Transactional Email

No transactional email API/SMTP product

Transactional handled by sister product MailerSend

Ecommerce Integration

Sell digital products natively; Shopify integration in App Store

Shopify/WooCommerce sync, product blocks, abandoned cart

Platform & integrations

Native Integrations

Kit App Store with native integrations across 17 categories

Yes

Public API

Public REST API (subscribers, broadcasts, sequences, forms, tags)

Public REST API

The verdict

Kit

Best for creators scaling a large free list

Kit's free Newsletter plan holds up to 1,000 subscribers versus MailerLite's 250, and every plan includes unlimited landing pages plus native digital-product sales. The trade-off: no drag-and-drop builder (a creator-first text editor instead) and a higher $33/mo entry price against MailerLite's $12.

Full profile

MailerLite

Best for low-cost, visual email building

MailerLite starts at $12/mo versus Kit's $33, and includes a drag-and-drop builder Kit lacks, plus A/B testing on every plan including free. The catch: its free tier caps at 250 subscribers (Kit allows 1,000), and landing pages are tiered, reaching unlimited only on the Power plan.

Full profile

Sources · 20 verified references

craft.co dnb.com kit.com mailerlite.com mailersend.com developers.kit.com + 1 more

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