Email Marketing · Comparison

MailerLite vs. Mailchimp vs. Brevo

Last verified 28 days ago · 23 sources · Updated automatically

MailerLite, Mailchimp and Brevo compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

MailerLite logo

MailerLite

Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.

HQ Vilnius, Lithuania
Mailchimp logo

Mailchimp

All-in-one email marketing and automation platform for small businesses, with forms, landing pages, and ecommerce integrations.

HQ Atlanta, GA
Brevo logo

Brevo

Marketing and CRM platform (formerly Sendinblue) spanning email, SMS, automation, and transactional sending — priced by emails sent.

HQ Paris, France

Company facts

Headquarters
Vilnius, Lithuania Remote-first; original Lithuanian entity (MailerLite UAB)
Atlanta, GA
Paris, France
Employees
172 172 people (company-stated)
1.5k LinkedIn (Intuit Mailchimp) employees on platform
1k 1000+ worldwide

Pricing

Free Plan
Up to 250 subscribers / 2,500 emails/mo
Free plan up to 250 contacts (500 sends/mo)
Up to 300 emails/day
Free Plan Contacts
250 Up to 250 subscribers
250
500
Starting Monthly Price (USD)
$12 Comfort plan, 500 subscribers
$13 Essentials plan, 500 contacts
$9 Starter plan, 5,000 emails/mo
Pricing Basis
contacts
contacts
emails sent

Campaigns & content

Drag-and-Drop Builder
Yes
Yes
Yes
Prebuilt Templates
Yes
Yes
Yes
A/B Testing
Included on all plans, even free
Yes
Standard plan and above
Landing Pages
1 on free; 10 combined w/ websites on Comfort; unlimited on Power
Yes
Standard plan (1 page) and up
AI Content Assistance
AI writing assistant + subject line generator
Generative AI copy + Subject Line Helper
Yes

Automation & audience

Automation Workflows
Visual workflow builder, multi-trigger, branching
Yes
Standard plan and above
Advanced Segmentation
Yes
Yes
Yes
Signup Forms & Popups
Embeddable forms and pop-ups
Yes
Inline forms; popups on higher tiers
Built-in CRM
No
Markets a 'Marketing CRM' (profiles/tags/audience insights), not a sales pipeline
Yes

Channels & deliverability

SMS Marketing
SMS only via sister product MailerSend
Add-on for Essentials+; US/CA, UK, much of EU, Australia
SMS credits billed separately
Transactional Email
Transactional handled by sister product MailerSend
Via Mailchimp Transactional (Mandrill) add-on; API or SMTP
Via API and SMTP
Ecommerce Integration
Shopify/WooCommerce sync, product blocks, abandoned cart
Native Shopify, WooCommerce, Square integrations
Shopify, WooCommerce; abandoned-cart

Platform & integrations

Native Integrations
Yes
300+ integrations marketplace
150+ apps in marketplace
Public API
Public REST API
Public REST Marketing API
Public REST API

The verdict

Brevo logo Brevo
Best for multichannel sends on a low, send-based budget

Brevo is the only one here priced by emails sent rather than contacts, so a large list you mail infrequently stays cheap, and it starts at $9. It is also the only option with a built-in CRM, plus native SMS and transactional email in one account.

Full profile
Mailchimp logo Mailchimp
Best for the widest integrations and ecommerce ecosystem

Mailchimp lists 300+ integrations versus Brevo's 150+, with native Shopify, WooCommerce, and Square ecommerce. It pairs that with generative AI copy and prebuilt templates, making it the broadest fit when you need to connect many tools around your store.

Full profile
MailerLite logo MailerLite
Best for testing and landing pages from the free plan

MailerLite includes A/B testing on every plan, even free, and offers a landing page on the free tier. Brevo gates A/B testing and landing pages behind paid Standard plans. That makes MailerLite the cheapest way to start optimizing campaigns before paying anything.

Full profile

Sources · 23 verified references

dnb.com mailchimp.com brevo.com mailerlite.com linkedin.com mailersend.com + 2 more

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