Brevo vs. Kit

Last verified 28 days ago · 20 sources · Updated automatically

Brevo and Kit compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Brevo

Marketing and CRM platform (formerly Sendinblue) spanning email, SMS, automation, and transactional sending — priced by emails sent.

HQ Paris, France

Visit Brevo Full profile

Kit

Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.

HQ Boise, Idaho

Visit Kit Full profile

Attribute

Brevo

Kit

Company facts

Headquarters

Paris, France

Boise, Idaho Remote-first; legal/historical HQ (not stated on current site)

Employees

1k 1000+ worldwide

112 112 team members (remote, across 90 cities)

Pricing

Free Plan

Up to 300 emails/day

Free "Newsletter" plan, up to 1,000 subscribers

Free Plan Contacts

500

1k 1,000 subscribers on the free Newsletter plan

Starting Monthly Price (USD)

$9 Starter plan, 5,000 emails/mo

$33 Creator plan at 1,000 subscribers (monthly billing)

Pricing Basis

emails sent

contacts Priced by number of email subscribers

Campaigns & content

Drag-and-Drop Builder

Yes

Creator-first text editor, not a block drag-and-drop builder

Prebuilt Templates

Yes

40+ creator-built email templates

A/B Testing

Standard plan and above

Subject line and content A/B testing

Landing Pages

Standard plan (1 page) and up

Unlimited hosted landing pages on every plan

AI Content Assistance

Yes

Kit + AI writing assistance (incl. Lex integration, Kit MCP)

Automation & audience

Automation Workflows

Standard plan and above

Visual workflow builder with triggers, conditions, and branching

Advanced Segmentation

Yes

Tag-based segmentation with rule filtering on interests/behavior

Signup Forms & Popups

Inline forms; popups on higher tiers

Inline, popup, and slide-in signup forms

Built-in CRM

Yes

No built-in sales CRM / deal pipeline

Channels & deliverability

SMS Marketing

SMS credits billed separately

No native SMS channel; SMS via third-party SlickText integration

Transactional Email

Via API and SMTP

No transactional email API/SMTP product

Ecommerce Integration

Shopify, WooCommerce; abandoned-cart

Sell digital products natively; Shopify integration in App Store

Platform & integrations

Native Integrations

150+ apps in marketplace

Kit App Store with native integrations across 17 categories

Public API

Public REST API

Public REST API (subscribers, broadcasts, sequences, forms, tags)

The verdict

Brevo

Best for multi-channel senders on a tight budget

Brevo starts at $9/mo versus Kit's $33, and bills by emails sent rather than contacts, so a large list costs less. It adds a drag-and-drop builder, built-in CRM, native SMS, and transactional email over API/SMTP, none of which Kit offers. Pick it for one tool spanning email, SMS, and sales.

Full profile

Kit

Best for creators selling on a fixed audience

Kit's free plan covers 1,000 subscribers to Brevo's 500, and per-contact pricing suits high-frequency senders to a stable list. It ships unlimited landing pages on every plan, against Brevo's single page on Standard, and sells digital products natively. The trade-off: no drag-and-drop builder, CRM, SMS, or transactional email.

Full profile

Sources · 20 verified references

brevo.com craft.co kit.com developers.brevo.com developers.kit.com

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