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Methodology
Email Marketing · Comparison

GetResponse vs. Kit

Last verified 28 days ago · 24 sources · Updated automatically

GetResponse and Kit compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

GetResponse logo

GetResponse

Email marketing and automation with landing pages, webinars, and AI tools for small and mid-sized businesses.

HQ Gdańsk, Poland
Visit GetResponse Full profile
Kit logo

Kit

Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.

HQ Boise, Idaho
Visit Kit Full profile
Attribute
GetResponse logo GetResponse
Kit logo Kit

Company facts

Headquarters
Gdańsk, Poland
Boise, Idaho Remote-first; legal/historical HQ (not stated on current site)
Employees
300 300+ employees (stated floor)
112 112 team members (remote, across 90 cities)

Pricing

Free Plan
Up to 500 contacts, 2,500 newsletters/mo
Free "Newsletter" plan, up to 1,000 subscribers
Free Plan Contacts
500
1k 1,000 subscribers on the free Newsletter plan
Starting Monthly Price (USD)
$19 Starter plan, 1,000 contacts
$33 Creator plan at 1,000 subscribers (monthly billing)
Pricing Basis
contacts
contacts Priced by number of email subscribers

Campaigns & content

Drag-and-Drop Builder
Yes
Creator-first text editor, not a block drag-and-drop builder
Prebuilt Templates
200+ templates
40+ creator-built email templates
A/B Testing
Yes
Subject line and content A/B testing
Landing Pages
1 landing page on free plan
Unlimited hosted landing pages on every plan
AI Content Assistance
Yes
Kit + AI writing assistance (incl. Lex integration, Kit MCP)

Automation & audience

Automation Workflows
Yes
Visual workflow builder with triggers, conditions, and branching
Advanced Segmentation
Yes
Tag-based segmentation with rule filtering on interests/behavior
Signup Forms & Popups
Yes
Inline, popup, and slide-in signup forms
Built-in CRM
No
No built-in sales CRM / deal pipeline

Channels & deliverability

SMS Marketing
MAX plans
No native SMS channel; SMS via third-party SlickText integration
Transactional Email
API/SMTP, MAX add-on
No transactional email API/SMTP product
Ecommerce Integration
Yes
Sell digital products natively; Shopify integration in App Store

Platform & integrations

Native Integrations
170+ integrations
Kit App Store with native integrations across 17 categories
Public API
Yes
Public REST API (subscribers, broadcasts, sequences, forms, tags)

The verdict

GetResponse logo GetResponse
Best for a lower-cost, all-in-one marketing suite

GetResponse starts at $19/mo versus Kit's $33, and bundles channels Kit lacks: native SMS marketing, transactional email via API/SMTP, a drag-and-drop builder, 200+ templates, and 170+ integrations. The better fit if you want one tool spanning email, SMS, and ecommerce rather than a focused newsletter product.

Full profile
Kit logo Kit
Best for creators starting free with landing pages

Kit's free plan covers 1,000 contacts to GetResponse's 500, and includes unlimited hosted landing pages on every plan where GetResponse's free tier caps at one. It trades GetResponse's drag-and-drop builder for a creator-first text editor, so it suits writers who want to launch and grow a list before paying.

Full profile

Sources · 24 verified references

getresponse.com craft.co kit.com developers.kit.com

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