⌘K
Methodology
Email Marketing · Comparison

beehiiv vs. Kit

Last verified 28 days ago · 22 sources · Updated automatically

beehiiv and Kit compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

beehiiv logo

beehiiv

Modern newsletter platform with built-in growth tools, a referral program, paid subscriptions, and an ad network.

HQ New York, NY
Visit beehiiv Full profile
Kit logo

Kit

Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.

HQ Boise, Idaho
Visit Kit Full profile
Attribute
beehiiv logo beehiiv
Kit logo Kit

Company facts

Headquarters
New York, NY Headquartered in New York; company is 100% remote and globally distributed
Boise, Idaho Remote-first; legal/historical HQ (not stated on current site)
Employees
129 129 full-time employees (company-stated)
112 112 team members (remote, across 90 cities)

Pricing

Free Plan
Launch plan: free up to 2,500 subscribers, unlimited sends
Free "Newsletter" plan, up to 1,000 subscribers
Free Plan Contacts
2.5k Launch free plan caps at 2,500 active subscribers
1k 1,000 subscribers on the free Newsletter plan
Starting Monthly Price (USD)
$43 Scale plan, entry tier; $43/mo (billed annually $517/yr)
$33 Creator plan at 1,000 subscribers (monthly billing)
Pricing Basis
contacts Priced by active subscriber count; email sends are unlimited on all plans
contacts Priced by number of email subscribers

Campaigns & content

Drag-and-Drop Builder
Block-based drag-and-drop editor with column layouts and content blocks
Creator-first text editor, not a block drag-and-drop builder
Prebuilt Templates
Library of prebuilt newsletter and website templates
40+ creator-built email templates
A/B Testing
Subject-line A/B testing (paid plans)
Subject line and content A/B testing
Landing Pages
Built-in website/web builder for hosted pages
Unlimited hosted landing pages on every plan
AI Content Assistance
Native AI tools: AI Writer, subject-line ideas, image generation, translation
Kit + AI writing assistance (incl. Lex integration, Kit MCP)

Automation & audience

Automation Workflows
Visual workflow builder with branching and conditions (Scale plan and above)
Visual workflow builder with triggers, conditions, and branching
Advanced Segmentation
Behavior-, tag-, and field-based segmentation
Tag-based segmentation with rule filtering on interests/behavior
Signup Forms & Popups
Embeddable subscribe forms plus pop-ups
Inline, popup, and slide-in signup forms
Built-in CRM
Newsletter platform with subscriber lists; no sales-pipeline CRM
No built-in sales CRM / deal pipeline

Channels & deliverability

SMS Marketing
No native SMS channel (email-focused)
No native SMS channel; SMS via third-party SlickText integration
Transactional Email
No transactional email API/SMTP relay for receipts/resets
No transactional email API/SMTP product
Ecommerce Integration
Native Shopify integration exists, but no store-aware commerce flows (abandoned cart, product recs)
Sell digital products natively; Shopify integration in App Store

Platform & integrations

Native Integrations
Native integrations incl. WordPress, Webflow, HubSpot, Salesforce, Shopify, Typeform; plus Zapier/Make
Kit App Store with native integrations across 17 categories
Public API
Public REST developer API (subscribers, posts, segments); basic API on free plan, Send API on Enterprise
Public REST API (subscribers, broadcasts, sequences, forms, tags)

The verdict

beehiiv logo beehiiv
Best for visual newsletters on a larger free tier

beehiiv has a block-based drag-and-drop builder; Kit ships a creator-first text editor instead. Its free Launch plan holds 2,500 subscribers versus Kit's 1,000, so a growing list stays free longer before the $43/mo Scale tier kicks in.

Full profile
Kit logo Kit
Best for selling digital products at a lower entry price

Kit sells digital products natively, which beehiiv does not offer. Its paid Creator plan starts at $33/mo against beehiiv's $43/mo. The tradeoff: a text-based editor rather than beehiiv's drag-and-drop builder, and a free plan capped at 1,000 subscribers.

Full profile

Sources · 22 verified references

beehiiv.com craft.co kit.com developers.beehiiv.com developers.kit.com

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