Copper
CRM that lives inside Google Workspace, designed for Gmail-centric teams.
Overview
Copper is a CRM built to run inside Google Workspace, aimed at Gmail-centric teams. Founded in 2013 and headquartered in San Francisco, it offers two-way Gmail sync and email tracking, so contact and deal management happens alongside the inbox rather than in a separate tool.
Beyond the Google integration, Copper covers core CRM ground: custom pipelines on every plan, workflow automation and lead scoring on higher tiers, a built-in AI assistant for writing and pipeline flags, and custom reports on the Business plan. It is extensible through a public REST API, a native integrations directory, and iOS and Android apps. On compliance it carries SOC 2 Type II and GDPR coverage, though all customer data is hosted in the US with no region choice.
Best for
- Google Workspace and Gmail-centric teams that want CRM inside their inbox, with two-way Gmail sync and email tracking.
- Teams that want custom sales pipelines from the entry plan rather than paying up for them.
- Buyers wanting workflow automation, lead scoring, and an AI writing assistant in one CRM.
- Security-conscious buyers needing SOC 2 Type II and GDPR compliance, with a DPA and EU SCCs available.
- Teams that prefer to build their own stack via a public REST API, a native integrations directory, and mobile apps.
Less ideal for
- Buyers wanting a free plan: Copper has no free tier and starts at $23/user/mo, with only a 14-day trial.
- Sales teams that need a native dialer in the CRM; Copper has no built-in calling and relies on RingCentral or JustCall integrations.
- Teams wanting native meeting booking links; Copper has none and leans on Google Calendar or Calendly.
- Teams that need built-in quotes, invoices, or documents; Copper offers none natively and depends on PandaDoc, DocuSign, or QuickBooks.
- Organizations requiring data residency outside the US; all customer data is hosted in the US with no region choice.
Pricing
Sales & pipeline
Automation & intelligence
Privacy & compliance
Platform & integrations
Compare Copper
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