Capsule CRM
Simple, affordable CRM for small businesses to manage relationships and sales pipelines.
Overview
Capsule CRM is a contact and sales-pipeline tool aimed at small businesses, founded in 2009 and based in Manchester, United Kingdom. It centers on managing relationships and tracking deals through customizable pipelines, with workflow automation, a native AI assistant, and custom reports and dashboards available on its paid Growth-and-up plans.
Pricing starts at $18 per user per month on the Starter plan (billed annually), and a free plan covers up to 2 users, 250 contacts, and 1 pipeline. A 14-day trial of the paid plans is available without a card. Capsule offers a documented public REST API, an app marketplace with 60+ integrations, and native iOS and Android apps, and it is GDPR-compliant with a DPA available.
Best for
- Small businesses wanting a simple, affordable CRM, with a free plan for up to 2 users and 250 contacts and paid plans starting at $18 per user per month.
- Teams that want to manage multiple sales pipelines and automate routine work, using custom pipelines and workflow automation on the Growth plan and up.
- Buyers who want a built-in AI assistant for summaries, email assist, enrichment, and meeting prep on paid plans.
- Teams that work on the go and need to extend the CRM, with native iOS and Android apps, a public REST API, and an app marketplace of 60+ integrations.
- EU-facing organizations that require a GDPR-compliant CRM with a DPA available.
Less ideal for
- Sales teams that need built-in calling or a native meeting scheduler, as Capsule offers neither.
- Teams that want native email sync and tracking or lead scoring inside the CRM; neither is offered.
- Businesses that need to generate quotes or sales documents from the CRM, which Capsule does not support.
- Security or procurement teams that require a SOC 2 attestation, which Capsule does not provide.
- Organizations needing data residency control; Capsule is hosted on AWS in the US with no region choice.
Pricing
Sales & pipeline
Automation & intelligence
Privacy & compliance
Platform & integrations
Compare Capsule CRM
Alternatives to Capsule CRM
Close CRM built for fast-growing inside-sales teams, with calling, SMS, and email built in.
View profile
Freshsales AI-powered sales CRM from Freshworks with a built-in phone, email, and lead scoring.
View profileSources · 12 verified references
Affiliate disclosure. DecisionWire may earn a commission when you sign up through outbound links on this page, at no extra cost to you. Commissions never influence our data, scores, or rankings. Full disclosure.