CRM · Comparison

Copper vs. HubSpot

Last verified 27 days ago · 22 sources · Updated automatically

Copper and HubSpot compared across Company facts, Pricing, Sales & pipeline, Automation & intelligence, Privacy & compliance and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Copper

CRM that lives inside Google Workspace, designed for Gmail-centric teams.

Founded2013

HQ San Francisco, CA

Visit Copper Full profile

HubSpot

AI-powered customer platform built around a free CRM, spanning marketing, sales, and service.

Founded2006

HQ Cambridge, MA

Visit HubSpot Full profile

Attribute

Copper

HubSpot

Company facts

Headquarters

San Francisco, CA

Cambridge, MA

Employees

—

8k Approximate; ~7,400-9,000 across sources

Pricing

Starting Price (per user / month, USD)

$23/user/mo Basic plan, $23/user/mo billed annually ($29 billed monthly)

$15/user/mo Sales Hub Starter, per seat, billed annually

Offers Free Tier

Free CRM, up to 2 users

Free Trial Length (Days)

14 days 14-day free trial, no credit card required

0 days

Free Plan User Limit

0 users

2 users Free plan includes 2 users

Sales & pipeline

Custom Pipelines

Multiple/custom pipelines included on every plan, from Basic

2 deal pipelines on Starter; more on higher tiers

Email Sync & Tracking

Two-way Gmail sync; open tracking from Professional, click tracking on Business

Gmail/Outlook sync with open & click tracking

Built-In Calling

No native dialer; calling via RingCentral/JustCall integrations

Native in-app calling; 500 min/mo on Starter

Meeting Scheduler

No native booking links; relies on Google Calendar's scheduler or Calendly

Native meetings/booking links

Quotes & Documents

No native quotes/invoices; via PandaDoc, DocuSign, QuickBooks integrations

Native quotes with e-signature; Revenue Hub Pro+

Automation & intelligence

Workflow Automation

Workflow automation included from Professional plan

Workflow builder; advanced logic on Professional+

Lead Scoring

Lead scoring rules to prioritize follow-ups (higher tier)

Predictive/automated lead scoring (higher tiers)

Built-In AI Assistant

AI writing assistance (Professional/Business) plus AI pipeline flags

Breeze AI assistant

Custom Reports & Dashboards

Custom reports on the Business plan

Custom report builder & dashboards

Privacy & compliance

GDPR Compliant

GDPR compliant; EU SCCs incorporated, DPA available

GDPR DPA; EU Cloud Code of Conduct Level 2

SOC 2 Attestation

SOC 2 Type II (security, availability, confidentiality)

SOC 2 Type II (report via Trust Center)

Data Residency Options

All customer data hosted in the US; no region choice

EU and US data center options

Platform & integrations

Public API

Public REST API (JSON, OAuth 2.0); API access from Professional plan

Documented public REST API

App Marketplace

Native integrations directory at copper.com/integrations

HubSpot App Marketplace (1,000+ apps)

Native Mobile App

Native iOS and Android apps (publisher ProsperWorks/Copper)

Native iOS and Android apps

The verdict

Copper

Best for Google Workspace teams wanting pipelines from day one

Copper centers on two-way Gmail sync and bundles custom pipelines on every plan from the $23 Basic tier. HubSpot's Starter caps deal pipelines at 2. Pick Copper if your work lives in Gmail and you want flexible pipelines without buying up. The trade-off: no free tier (14-day trial only), no native calling, scheduler, or quotes, and US-only data hosting.

Full profile

HubSpot

Best for an all-in-one suite and a free starting point

HubSpot offers a free 2-user CRM, a lower $15 entry price, and natively bundles calling, meeting links, and quotes with e-signature that Copper pushes to integrations. It also adds EU/US data residency and a 1,000+ app marketplace. Choose HubSpot to consolidate sales tooling in one platform; pipelines are capped at 2 on Starter, easing later.

Full profile

Sources · 22 verified references

copper.com en.wikipedia.org pitchbook.com hubspot.com knowledge.hubspot.com legal.hubspot.com + 7 more

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