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Methodology
CRM · Comparison

Capsule CRM vs. Pipedrive

Last verified 27 days ago · 20 sources · Updated automatically

Capsule CRM and Pipedrive compared across Company facts, Pricing, Sales & pipeline, Automation & intelligence, Privacy & compliance and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Capsule CRM logo

Capsule CRM

Simple, affordable CRM for small businesses to manage relationships and sales pipelines.

Founded2009
HQ Manchester, United Kingdom
Visit Capsule CRM Full profile
Pipedrive logo

Pipedrive

Sales-first CRM that helps small teams manage their pipeline and close more deals.

Founded2010
HQ New York, NY
Visit Pipedrive Full profile
Attribute
Capsule CRM logo Capsule CRM
Pipedrive logo Pipedrive

Company facts

Headquarters
Manchester, United Kingdom
New York, NY HQ in New York City; founded in Tallinn, Estonia (engineering hub)
Employees
—
1k Approximately 1,000 employees across multiple countries

Pricing

Starting Price (per user / month, USD)
$18/user/mo Starter plan, billed annually
$14/user/mo Lite plan, $14/user/mo billed annually
Offers Free Tier
Free plan: up to 2 users, 250 contacts, 1 pipeline
14-day free trial only, no perpetual free plan
Free Trial Length (Days)
14 days 14-day trial of paid plans, no card required
14 days 14-day trial, no credit card required
Free Plan User Limit
2 users Free plan capped at 2 users (250 contacts)
0 users

Sales & pipeline

Custom Pipelines
Multiple sales pipelines (Growth plan and up)
Multiple pipelines with custom/editable stages
Email Sync & Tracking
No
Full two-way email sync with open/click tracking (from Growth plan)
Built-In Calling
No
No native dialer; calling via Marketplace integrations (Aircall, CloudTalk, etc.)
Meeting Scheduler
No
Native meeting scheduler / booking links (from Growth plan)
Quotes & Documents
No
Native quotes/proposals/contracts with built-in e-signatures (from Premium plan)

Automation & intelligence

Workflow Automation
Workflow Automations (Growth plan and up)
Workflow Automation builder (from Growth plan)
Lead Scoring
No
Custom lead scoring models (from Premium plan)
Built-In AI Assistant
Native AI: summaries, email assist, enrichment, meeting prep (paid plans)
Built-in AI (AI report creation, AI email tools)
Custom Reports & Dashboards
Advanced Sales Reporting + Reporting Dashboards (Growth plan and up)
Custom reports and dashboards (incl. AI-assisted report creation)

Privacy & compliance

GDPR Compliant
GDPR-compliant; DPA available
GDPR-ready processor with self-service DPA (EU/UK SCCs)
SOC 2 Attestation
No
SOC 2 Type II (also SOC 3, ISO 27001, ISO 27701)
Data Residency Options
Hosted on AWS in the US; no region choice
Hosting region auto-assigned by sign-up origin; no customer-facing region picker

Platform & integrations

Public API
Documented public REST API
Documented public REST API with OAuth 2.0 and SDKs
App Marketplace
App Marketplace / integrations directory (60+ integrations)
Pipedrive Marketplace of prebuilt apps/integrations
Native Mobile App
Native iOS and Android apps
Native iOS and Android apps

The verdict

Capsule CRM logo Capsule CRM
Best for teams wanting a free plan to start

Capsule offers a perpetual free plan (2 users, 250 contacts, 1 pipeline); Pipedrive has no free tier, only a 14-day trial. Both include custom pipelines, workflow automation, a native AI assistant, custom reporting, and mobile apps, so a small team can run Capsule at no cost before paying $18/user/mo.

Full profile
Pipedrive logo Pipedrive
Best for full sales workflow and compliance

Pipedrive starts cheaper ($14 vs $18/user/mo) and adds native sales tooling Capsule lacks: two-way email sync with tracking, a meeting scheduler, quotes/documents with e-signatures, and lead scoring. It also carries SOC 2 Type II attestation, which Capsule does not. The tradeoff: no free tier, trial only.

Full profile

Sources · 20 verified references

capsulecrm.com pipedrive.com linkedin.com support.pipedrive.com developer.capsulecrm.com developers.pipedrive.com

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