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Methodology
CRM · Comparison

Capsule CRM vs. HubSpot

Last verified 27 days ago · 22 sources · Updated automatically

Capsule CRM and HubSpot compared across Company facts, Pricing, Sales & pipeline, Automation & intelligence, Privacy & compliance and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Capsule CRM logo

Capsule CRM

Simple, affordable CRM for small businesses to manage relationships and sales pipelines.

Founded2009
HQ Manchester, United Kingdom
Visit Capsule CRM Full profile
HubSpot logo

HubSpot

AI-powered customer platform built around a free CRM, spanning marketing, sales, and service.

Founded2006
HQ Cambridge, MA
Visit HubSpot Full profile
Attribute
Capsule CRM logo Capsule CRM
HubSpot logo HubSpot

Company facts

Headquarters
Manchester, United Kingdom
Cambridge, MA
Employees
—
8k Approximate; ~7,400-9,000 across sources

Pricing

Starting Price (per user / month, USD)
$18/user/mo Starter plan, billed annually
$15/user/mo Sales Hub Starter, per seat, billed annually
Offers Free Tier
Free plan: up to 2 users, 250 contacts, 1 pipeline
Free CRM, up to 2 users
Free Trial Length (Days)
14 days 14-day trial of paid plans, no card required
0 days
Free Plan User Limit
2 users Free plan capped at 2 users (250 contacts)
2 users Free plan includes 2 users

Sales & pipeline

Custom Pipelines
Multiple sales pipelines (Growth plan and up)
2 deal pipelines on Starter; more on higher tiers
Email Sync & Tracking
No
Gmail/Outlook sync with open & click tracking
Built-In Calling
No
Native in-app calling; 500 min/mo on Starter
Meeting Scheduler
No
Native meetings/booking links
Quotes & Documents
No
Native quotes with e-signature; Revenue Hub Pro+

Automation & intelligence

Workflow Automation
Workflow Automations (Growth plan and up)
Workflow builder; advanced logic on Professional+
Lead Scoring
No
Predictive/automated lead scoring (higher tiers)
Built-In AI Assistant
Native AI: summaries, email assist, enrichment, meeting prep (paid plans)
Breeze AI assistant
Custom Reports & Dashboards
Advanced Sales Reporting + Reporting Dashboards (Growth plan and up)
Custom report builder & dashboards

Privacy & compliance

GDPR Compliant
GDPR-compliant; DPA available
GDPR DPA; EU Cloud Code of Conduct Level 2
SOC 2 Attestation
No
SOC 2 Type II (report via Trust Center)
Data Residency Options
Hosted on AWS in the US; no region choice
EU and US data center options

Platform & integrations

Public API
Documented public REST API
Documented public REST API
App Marketplace
App Marketplace / integrations directory (60+ integrations)
HubSpot App Marketplace (1,000+ apps)
Native Mobile App
Native iOS and Android apps
Native iOS and Android apps

The verdict

Capsule CRM logo Capsule CRM
Best for a lean contact-and-pipeline CRM you can trial first

Capsule is the lighter tool here. It covers custom pipelines, workflow automation, an AI assistant, and custom reporting, but skips the built-in comms stack: no email sync/tracking, calling, meeting scheduler, quotes, or lead scoring that HubSpot includes. Its edge is a 14-day no-card trial of paid plans, where HubSpot offers none.

Full profile
HubSpot logo HubSpot
Best for an all-in-one sales suite with built-in comms

HubSpot bundles what Capsule lacks: email sync and tracking, built-in calling, a meeting scheduler, quotes with e-signature, and lead scoring. It also clears more compliance bars with SOC 2 Type II and EU/US data residency, against Capsule's US-only hosting and no SOC 2, plus a far larger app marketplace (1,000+ vs 60+) and a lower $15 starting price.

Full profile

Sources · 22 verified references

capsulecrm.com en.wikipedia.org pitchbook.com hubspot.com knowledge.hubspot.com legal.hubspot.com + 4 more

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