Web Analytics · Alternatives
Umami alternatives
13 Web Analytics tools worth considering instead of Umami — each compared to Umami on the facts that differ, every one sourced and continuously re-verified.
1 Plausible Analytics
Open-source, privacy-first web analytics — a lightweight, cookieless Google Analytics alternative.
Vs. Umami
- Heatmaps: No (Umami: Click and scroll heatmaps available since v3.1.0; must be enabled per-site in settings.)
- Google Analytics Import: Official GA4 import supported (up to 5 GA4 properties); Universal Analytics (UA) not supported (Umami: No official Google Analytics import tool exists; community workarounds only.)
- Official WordPress Plugin: Official WordPress plugin maintained by Plausible (Umami: No official Umami-published WordPress plugin; only third-party community plugins exist.)
2 Matomo
Open-source, privacy-first web analytics platform available self-hosted or in the cloud.
Vs. Umami
- Unlimited Data Retention: Matomo Cloud retains aggregated report data indefinitely with no time-based aging. On-Premise users own the DB with no limit. (Umami: Pro plan retains data for 2 years; self-hosted deployments have unlimited retention controlled by the operator.)
- Google Analytics Import: Matomo has an official Google Analytics importer supporting both Universal Analytics and GA4 data imports. (Umami: No official Google Analytics import tool exists; community workarounds only.)
- Official WordPress Plugin: Matomo maintains an official WordPress plugin ('Matomo Analytics') published on wordpress.org by the Matomo team. (Umami: No official Umami-published WordPress plugin; only third-party community plugins exist.)
3 Pirsch Analytics
Server-side, cookieless web analytics hosted in Germany, built for GDPR compliance.
Vs. Umami
- Offers Free Tier: No perpetual free plan; only a 30-day free trial is offered. (Umami: Free Hobby cloud plan (100k events/mo, 1 site, 6-month retention) plus free MIT open-source self-hosted edition.)
- Heatmaps: Heatmaps are not offered; a feature request exists on the forum but is unimplemented. (Umami: Click and scroll heatmaps available since v3.1.0; must be enabled per-site in settings.)
- Unlimited Data Retention: Both Standard and Plus plans include unlimited data retention. (Umami: Pro plan retains data for 2 years; self-hosted deployments have unlimited retention controlled by the operator.)
4 Clicky
Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.
Vs. Umami
- EU Data Residency: Clicky data is stored in the United States (Roxr, Portland OR). EU visitors' data is routed to a London VPS for performance but ultimately stored on US infrastructure. (Umami: Umami Cloud offers EU server option; Cloud FAQ states servers are in both US and EU.)
- Open Source: Clicky is a proprietary closed-source SaaS product. (Umami: Umami is fully open source under the MIT license with source on GitHub (37k+ stars).)
- Self-Hostable: Clicky is a cloud-only SaaS with no self-hosting or on-premise deployment option. (Umami: Official self-hosting supported via Docker or Node.js with PostgreSQL; extensive documentation provided.)
5 Piwik PRO
Enterprise-grade, privacy-focused analytics and customer data platform with GDPR compliance.
Vs. Umami
- Offers Free Tier: Free Core plan was discontinued March 2026; only a 30-day trial is available. (Umami: Free Hobby cloud plan (100k events/mo, 1 site, 6-month retention) plus free MIT open-source self-hosted edition.)
- Consent Banner Required: Default configuration uses cookies and requires consent. With cookieless/anonymous mode enabled, no consent banner is needed — but that requires explicit configuration. (Umami: Umami states no cookie consent banner is required because no cookies or personal data are collected.)
- Open Source: No (Umami: Umami is fully open source under the MIT license with source on GitHub (37k+ stars).)
6 Simple Analytics
Privacy-friendly, cookieless web analytics that requires no consent banner.
Vs. Umami
- Heatmaps: No heatmap feature — Simple Analytics is a minimalist analytics tool focused on traffic stats. (Umami: Click and scroll heatmaps available since v3.1.0; must be enabled per-site in settings.)
- Open Source: Core SaaS product is proprietary; only the public tracking scripts are MIT-licensed open source. (Umami: Umami is fully open source under the MIT license with source on GitHub (37k+ stars).)
- Self-Hostable: Cloud-only SaaS product; no documented self-hosting or on-premises option. (Umami: Official self-hosting supported via Docker or Node.js with PostgreSQL; extensive documentation provided.)
7 Fathom Analytics
Privacy-first, cookieless web analytics with a simple dashboard and forever data retention.
Vs. Umami
- Offers Free Tier: 7-day free trial available; no perpetual free plan. (Umami: Free Hobby cloud plan (100k events/mo, 1 site, 6-month retention) plus free MIT open-source self-hosted edition.)
- Funnels: Multi-step funnel analysis is not a feature; no documentation or marketing page references it. (Umami: Multi-step funnel analysis shows per-step user counts and step-to-step drop-off; supports URL, event, and wildcard steps.)
- Heatmaps: Heatmaps are not part of the product. (Umami: Click and scroll heatmaps available since v3.1.0; must be enabled per-site in settings.)
8 PostHog
All-in-one open-source platform for product analytics, web analytics, session replay, and feature flags.
Vs. Umami
- Consent Banner Required: Default PostHog configuration uses cookies/localStorage and requires a consent banner. Cookieless mode removes the requirement but is not the default. (Umami: Umami states no cookie consent banner is required because no cookies or personal data are collected.)
- Google Analytics Import: PostHog documents a GA-to-PostHog migration path via BigQuery export + Python SDK import, with official step-by-step docs. (Umami: No official Google Analytics import tool exists; community workarounds only.)
- Free Trial Length (Days): 0 days (Umami: 14 days)
9 Statcounter
Simple real-time web analytics tracking visitor behaviour, traffic sources, and page performance.
Vs. Umami
- Custom Event Tracking: Statcounter does not support user-defined custom events. Goal tracking is URL/page-based only. (Umami: Custom events tracked via umami.track() JS call or data-umami-event HTML attributes.)
- Funnels: No multi-step funnel analysis feature found in Statcounter's product. (Umami: Multi-step funnel analysis shows per-step user counts and step-to-step drop-off; supports URL, event, and wildcard steps.)
- Ecommerce / Revenue Tracking: No ecommerce or revenue tracking feature found; no monetary value attribution in any report. (Umami: Revenue tracking attaches monetary values (amount + currency) to events and reports ROI by page/source.)
10 Cloudflare Web Analytics
Free, privacy-first web analytics that tracks page views without cookies or fingerprinting.
Vs. Umami
- Real-Time Dashboard: No live/current-visitors view; real-time dashboard updates are for paid zone analytics, not the free Web Analytics product. (Umami: Real-time view shows new visits and events the moment they happen, with no batch-processing delay.)
- Custom Event Tracking: Web Analytics tracks only pageviews/visits; custom event tracking requires the separate Zaraz product. (Umami: Custom events tracked via umami.track() JS call or data-umami-event HTML attributes.)
- Goal / Conversion Tracking: No goal or conversion rate reporting in Cloudflare Web Analytics. (Umami: Goals feature tracks pageviews or events and reports conversion rate against total visitors in a date range.)
11 Google Analytics
Free web and app analytics platform by Google with audience and conversion insights.
Vs. Umami
- Heatmaps: GA4 has no built-in click/scroll heatmap feature. Heatmaps require a separate third-party tool (e.g. Hotjar, Microsoft Clarity). (Umami: Click and scroll heatmaps available since v3.1.0; must be enabled per-site in settings.)
- Cookieless Tracking: GA4 uses first-party cookies (_ga, _ga_<id>) by default. Cookieless operation is not a supported mode. (Umami: Umami does not use any cookies in the tracking code by design.)
- Consent Banner Required: GA4 sets cookies and processes personal data; GDPR/ePrivacy require a consent banner for EU users. (Umami: Umami states no cookie consent banner is required because no cookies or personal data are collected.)
12 Seline
Simple, cookieless, privacy-first website and product analytics built in the EU.
Vs. Umami
- Offers Free Tier: No perpetual free plan. Seline states: 'No, we don't have a free plan. We're a small bootstrapped team operating exclusively through subscriber fees.' (Umami: Free Hobby cloud plan (100k events/mo, 1 site, 6-month retention) plus free MIT open-source self-hosted edition.)
- Open Source: The main SaaS product is proprietary. Only the JavaScript tracker client (seline-js) is MIT-licensed open source on GitHub. (Umami: Umami is fully open source under the MIT license with source on GitHub (37k+ stars).)
- Self-Hostable: Cloud-only SaaS. No self-hosting or on-premises option is documented or advertised. (Umami: Official self-hosting supported via Docker or Node.js with PostgreSQL; extensive documentation provided.)
13 GoatCounter
Open-source, privacy-friendly web analytics that tracks no personal data.
Vs. Umami
- Goal / Conversion Tracking: No goal or conversion-rate tracking; GoatCounter is a minimalist pageview/event counter. (Umami: Goals feature tracks pageviews or events and reports conversion rate against total visitors in a date range.)
- Funnels: No multi-step funnel analysis. (Umami: Multi-step funnel analysis shows per-step user counts and step-to-step drop-off; supports URL, event, and wildcard steps.)
- Ecommerce / Revenue Tracking: No ecommerce or revenue tracking; no monetary value can be attached to events. (Umami: Revenue tracking attaches monetary values (amount + currency) to events and reports ROI by page/source.)
How this list is built. Every alternative is another Web Analytics vendor DecisionWire tracks, ranked by data completeness and our editor's picks, with differences drawn only from verified, first-party facts. Affiliate disclosure: we may earn a commission when you sign up through outbound links here, at no extra cost to you — commissions never influence our data or rankings. Full disclosure.