Web Analytics · Comparison
Clicky vs. Umami
Clicky and Umami compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Clicky
Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.
Umami
Open-source, privacy-focused web analytics available self-hosted or as a managed cloud service.
Company facts
Headquarters
Portland, OR Clicky is a product of Roxr Software, Ltd, headquartered in Portland, Oregon.
San Francisco, CA Umami Software, Inc. is incorporated and headquartered in San Francisco, California.
Employees
7 Roxr Software is a very small team; third-party sources estimate approximately 7 employees.
6 Small team; PitchBook reports 6 employees; LinkedIn shows 2-10 range.
Pricing
Starting Monthly Price (USD)
$9.99 Pro plan at $9.99/month is the entry paid tier.
$20 Umami Cloud Pro plan at $20/month (1M events, 2-year retention). Entry paid tier.
Offers Free Tier
Perpetual free plan: 1 site, 3,000 daily pageviews (~90,000/month). Not a trial — it persists after the 21-day premium trial ends.
Free Hobby cloud plan (100k events/mo, 1 site, 6-month retention) plus free MIT open-source self-hosted edition.
Free Trial Length (Days)
21 days All new accounts get a 21-day free trial of the premium service with full features.
14 days 14-day free trial on paid plans (Pro and above).
Entry Plan Pageview Limit (Monthly)
900k Pro plan allows 30,000 daily pageviews; Clicky's own docs convert this to ~900,000/month (30,000 × 30) as the soft monthly limit.
1M Pro plan includes 1 million events/month. Umami meters all pageviews and custom events as 'events'.
Entry Plan Website Limit
10 sites Pro entry plan covers up to 10 websites.
20 sites Up to 20 websites on the Pro plan ($20/mo), the entry paid Umami Cloud tier.
Analytics capabilities
Real-Time Dashboard
Clicky is built around real-time visitor logs — it shows every visitor and page view as they happen.
Real-time view shows new visits and events the moment they happen, with no batch-processing delay.
Custom Event Tracking
Custom events supported via clicky_custom JS object and manual logging API. Both predefined and dynamic goals available.
Custom events tracked via umami.track() JS call or data-umami-event HTML attributes.
Goal / Conversion Tracking
Goals with conversion tracking available on Pro and above via predefined or dynamic goal system.
Goals feature tracks pageviews or events and reports conversion rate against total visitors in a date range.
Funnels
Funnel analysis supported for predefined goals on Pro plan and above.
Multi-step funnel analysis shows per-step user counts and step-to-step drop-off; supports URL, event, and wildcard steps.
Ecommerce / Revenue Tracking
Revenue tracking via goals: attach monetary values to predefined goal events and report revenue by source.
Revenue tracking attaches monetary values (amount + currency) to events and reports ROI by page/source.
Heatmaps
Click heatmaps included, filterable by visitor segment. Requires Pro Plus ($14.99/mo) or higher — not on entry Pro plan.
Click and scroll heatmaps available since v3.1.0; must be enabled per-site in settings.
Privacy & compliance
Cookieless Tracking
Cookieless tracking is the default mode since a March 2022 privacy update — tracking is 100% cookie-free by default; no cookies are set unless the site operator explicitly enables them.
Umami does not use any cookies in the tracking code by design.
Consent Banner Required
No cookie consent banner required when using default cookieless mode. Clicky is 'privacy-friendly out of the box.'
Umami states no cookie consent banner is required because no cookies or personal data are collected.
GDPR Compliant
Clicky explicitly states GDPR compliance with anonymized-by-default tracking.
Vendor explicitly claims GDPR and CCPA compliance via cookieless, no-PII architecture.
EU Data Residency
Clicky data is stored in the United States (Roxr, Portland OR). EU visitors' data is routed to a London VPS for performance but ultimately stored on US infrastructure.
Umami Cloud offers EU server option; Cloud FAQ states servers are in both US and EU.
Data ownership & deployment
Open Source
Clicky is a proprietary closed-source SaaS product.
Umami is fully open source under the MIT license with source on GitHub (37k+ stars).
License
proprietary Clicky is a closed-source proprietary SaaS product with no open-source edition.
MIT Umami is released under the MIT license.
Self-Hostable
Clicky is a cloud-only SaaS with no self-hosting or on-premise deployment option.
Official self-hosting supported via Docker or Node.js with PostgreSQL; extensive documentation provided.
Data Retention (Months)
48 mo Premium plans retain daily granularity data for 4 years (48 months); older data shifts to monthly-only view.
24 mo Pro plan ($20/mo) retains data for 2 years (24 months).
Unlimited Data Retention
Data retention is finite: 4-year (48-month) daily granularity for paid plans; no 'forever' retention claim.
Pro plan retains data for 2 years; self-hosted deployments have unlimited retention controlled by the operator.
Google Analytics Import
No official Google Analytics import. Clicky begins collecting from install date; no documented migration/import path exists.
No official Google Analytics import tool exists; community workarounds only.
Raw Data Export
Stats API supports full data export in JSON, XML, CSV, and PHP formats. Available on paid plans.
Cloud export to CSV (gzip) via UI; full API for JSON data retrieval; self-hosted users own the Postgres DB directly.
Platform & integrations
Has API
Documented Stats API available for programmatic data retrieval. Free accounts have limited access; Pro accounts unlock full 366-day range.
Full documented REST API for retrieving analytics data; available on both cloud and self-hosted.
Tracking Script Size (KB)
5.1 KB Measured compressed transfer size.
2.3 KB Measured compressed transfer size.
Official WordPress Plugin
The 'Clicky Analytics' WordPress.org plugin is published by third-party developer Alin Marcu (deconf), not by Clicky/Roxr.
No official Umami-published WordPress plugin; only third-party community plugins exist.
Email Reports
Scheduled daily, weekly, or monthly email reports available in PDF, HTML, or plaintext formats. Pro plan and above.
Scheduled email reports (top pages + referrers summary) available on Pro and higher cloud plans.
Public Dashboard Sharing
Viewing Clicky stats requires authentication. Sharing is done via sub-user accounts or a 'private link' — no unauthenticated public dashboard found.
Share URL generates a public, password-free read-only link to selected dashboard sections.
The verdict
Clicky Best for cheapest paid entry and longest retention
Clicky's paid plan starts at $9.99/mo versus Umami's $20, with a longer 21-day trial and 48 months of daily-granularity retention against Umami's 24. It is built around real-time visitor logs. Note heatmaps need a higher $14.99 tier, and data is US-stored with no EU residency option.
Full profile Umami Best for self-hosting, EU residency and data ownership
Umami is MIT open source and self-hostable, so you can own the data with unlimited self-hosted retention; Clicky is proprietary and cloud-only. Cloud adds an EU server option Clicky lacks, plus a public share link, a smaller 2.3 KB script (vs 5.1 KB), 20 sites and 1M events on entry. Heatmaps need no upgrade.
Full profileSources · 38 verified references
clicky.com linkedin.com zoominfo.com umami.is docs.umami.is github.com + 3 more
Affiliate disclosure. DecisionWire may earn a commission when you sign up through links on this page. Commissions never influence our data, scores, or rankings.