Web Analytics · Comparison
Statcounter vs. Umami
Statcounter and Umami compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Statcounter
Simple real-time web analytics tracking visitor behaviour, traffic sources, and page performance.
Umami
Open-source, privacy-focused web analytics available self-hosted or as a managed cloud service.
Company facts
Headquarters
Dublin, Ireland Headquartered at Guinness Enterprise Centre, Taylor's Lane, Dublin 8, Ireland.
San Francisco, CA Umami Software, Inc. is incorporated and headquartered in San Francisco, California.
Employees
8 Very small team; multiple sources indicate 7–10 employees as of 2024–2025.
6 Small team; PitchBook reports 6 employees; LinkedIn shows 2-10 range.
Pricing
Starting Monthly Price (USD)
$9 Premium plan starts at $9/month for 20,000 sessions/month.
$20 Umami Cloud Pro plan at $20/month (1M events, 2-year retention). Entry paid tier.
Offers Free Tier
Basic plan is free forever with 5,000 sessions/month and 14 days data retention.
Free Hobby cloud plan (100k events/mo, 1 site, 6-month retention) plus free MIT open-source self-hosted edition.
Free Trial Length (Days)
30 days 30-day free trial on paid plans, no credit card required.
14 days 14-day free trial on paid plans (Pro and above).
Entry Plan Pageview Limit (Monthly)
20k Entry Premium plan includes 20,000 sessions/month. Statcounter uses 'sessions' not pageviews.
1M Pro plan includes 1 million events/month. Umami meters all pageviews and custom events as 'events'.
Entry Plan Website Limit
—
20 sites Up to 20 websites on the Pro plan ($20/mo), the entry paid Umami Cloud tier.
Analytics capabilities
Real-Time Dashboard
Live visitor feed and real-time visitor updates available on all plans including free Basic.
Real-time view shows new visits and events the moment they happen, with no batch-processing delay.
Custom Event Tracking
Statcounter does not support user-defined custom events. Goal tracking is URL/page-based only.
Custom events tracked via umami.track() JS call or data-umami-event HTML attributes.
Goal / Conversion Tracking
Supports URL-based conversion goal tracking; shows conversion rate from landing page to goal URL.
Goals feature tracks pageviews or events and reports conversion rate against total visitors in a date range.
Funnels
No multi-step funnel analysis feature found in Statcounter's product.
Multi-step funnel analysis shows per-step user counts and step-to-step drop-off; supports URL, event, and wildcard steps.
Ecommerce / Revenue Tracking
No ecommerce or revenue tracking feature found; no monetary value attribution in any report.
Revenue tracking attaches monetary values (amount + currency) to events and reports ROI by page/source.
Heatmaps
Interactive click heatmaps available on Premium Plus plan ($19/mo and above).
Click and scroll heatmaps available since v3.1.0; must be enabled per-site in settings.
Privacy & compliance
Cookieless Tracking
Statcounter sets a persistent analytics cookie ('is_unique') by default. No cookieless tracking mode available.
Umami does not use any cookies in the tracking code by design.
Consent Banner Required
Statcounter sets persistent analytics cookies; a consent banner is required for EU/ePrivacy compliance.
Umami states no cookie consent banner is required because no cookies or personal data are collected.
GDPR Compliant
Statcounter claims GDPR compatibility, arguing it is anonymous tracking and IP addresses are not personal data under its use.
Vendor explicitly claims GDPR and CCPA compliance via cookieless, no-PII architecture.
EU Data Residency
No first-party EU data-storage guarantee; company is Dublin-based but visitor data location is undocumented and infrastructure signals point to US providers (Cloudflare/Rackspace).
Umami Cloud offers EU server option; Cloud FAQ states servers are in both US and EU.
Data ownership & deployment
Open Source
Statcounter is a proprietary closed-source SaaS product.
Umami is fully open source under the MIT license with source on GitHub (37k+ stars).
License
proprietary Closed-source SaaS with a proprietary license.
MIT Umami is released under the MIT license.
Self-Hostable
Cloud-only SaaS; no self-hosting or on-premises option available.
Official self-hosting supported via Docker or Node.js with PostgreSQL; extensive documentation provided.
Data Retention (Months)
36 mo Entry Premium plan retains data for 3 years (36 months).
24 mo Pro plan ($20/mo) retains data for 2 years (24 months).
Unlimited Data Retention
Entry Premium plan has a 3-year (36-month) data retention limit; Premium Plus is 5 years.
Pro plan retains data for 2 years; self-hosted deployments have unlimited retention controlled by the operator.
Google Analytics Import
No Google Analytics historical data import tool found.
No official Google Analytics import tool exists; community workarounds only.
Raw Data Export
Only aggregated summary reports are exportable as CSV/Excel; raw visit-level data export is not available.
Cloud export to CSV (gzip) via UI; full API for JSON data retrieval; self-hosted users own the Postgres DB directly.
Platform & integrations
Has API
Statcounter API at api.statcounter.com allows programmatic access to analytics data; requires paid plan.
Full documented REST API for retrieving analytics data; available on both cloud and self-hosted.
Tracking Script Size (KB)
17.2 KB Measured compressed transfer size.
2.3 KB Measured compressed transfer size.
Official WordPress Plugin
Official Statcounter plugin published on wordpress.org under the vendor's name.
No official Umami-published WordPress plugin; only third-party community plugins exist.
Email Reports
Scheduled email reports available daily, weekly, or monthly with customizable stat selection.
Scheduled email reports (top pages + referrers summary) available on Pro and higher cloud plans.
Public Dashboard Sharing
Stats can be made publicly viewable via a 'Public Stats' option; no login required to view.
Share URL generates a public, password-free read-only link to selected dashboard sections.
The verdict
Umami Best for privacy, data ownership, and product analytics
Umami is cookieless and needs no consent banner, where Statcounter sets a persistent cookie and requires one. It is MIT open source and self-hostable with EU data residency and raw-data export, none of which Statcounter offers. It also adds custom events, funnels, and revenue tracking that Statcounter lacks, on a 2.3 KB script vs 17.2 KB.
Full profile Statcounter Best for a cheap entry plan and WordPress sites
Statcounter's paid plan starts at $9/mo versus Umami's $20, with a 30-day no-card trial against Umami's 14 days and longer 36-month retention versus 24. It ships an official WordPress plugin, which Umami does not. The trade-off is no cookieless mode, so a consent banner is still required, and it stays closed-source cloud-only.
Full profileSources · 38 verified references
statcounter.com linkedin.com tracxn.com umami.is docs.umami.is github.com + 3 more
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